Marketing

Marketing practices have evolved with the rise of big data, marketing analytics, AI, social media, and more. Marketers require a higher level of technical capabilities to respond to today’s dynamic marketing. Drexel LeBow’s MS in Marketing provides students with focused training in marketing science and develops the technical skills necessary for success in today’s business environment. At the same time, new tools, such as neuroscience, analytics, and the proliferation of digital media, empower marketers to better understand customers and respond to their needs and wants. The skills gained through this program provide a higher level of training not typically available in graduate marketing education.

The MS in Marketing offers three specialized tracks, including two tracks with STEM-designation: Digital Marketing Technology (STEM), Marketing Leadership, or Marketing Technology & Analytics (STEM). Our program can be taken full-time or part-time.