The Graduate Student Association (GSA) and the Graduate College welcome the Drexel community to join us for our May Books & Bagels: Conversations on Interdisciplinary Research program, which includes lunch, on Friday, May 19 at 12 p.m. in the Graduate Student Lounge where we will hear from the following graduate students and moderator.

Madeline DeWoody

Mutual Fund Governance
PhD, Finance, LeBow College of Business
Graduate College Doctoral Fellow

Summary: Mutual funds manage millions in retirement savings, but who manages them? In this presentation I will be discussing the importance of mutual fund governance, what research has found so far, and some potential areas for future exploration.  

Jung Ah (Jenny) Han

No Publicity is Bad Publicity: How Negative Buzz Increases Awareness and Purchase Incentive
PhD, Marketing, LeBow College of Business

Summary: The study examines how firms can benefit from negative publicity using time series analysis. We find that even established firms can take benefit of the negative publicity. Our study also finds that accounting for negative buzz in the marketing mix leads to more accurate predictions of future purchase intent. 

Anne Willkomm

Moderator
Director of Graduate Studies
Goodwin College of Professional Studies