Undergraduate Marketing Strategy
The Undergraduate Marketing Strategy team collaborates with Enrollment Management & Student Success and other University partners utilizing targeted segmentation to execute high-quality and effective marketing strategies for our prospective undergraduate populations with a focus on ensuring the elevation of the University's brand as well as positively impacting retention and graduation rates.
Marketing Strategy's undergraduate enrollment work includes the development, execution, and evaluation of multi-channel first-year and transfer admissions communication plans and visit experience programs to convey the University's brand into campaigns that effectively communicate the value of a Drexel education. They do this work with a commitment to supporting lead generation, cultivation, and the yielding of right-fit students in Drexel's undergraduate programs.
Our retention work focuses on ensuring that current students have the information to successfully navigate and gain the most of their college experience. Partnering with Student Life and other offices, the Undergraduate Strategy team is responsible for developing, executing, and evaluating a variety of administrative, co-curricular, and extracurricular themed messaging across targeted channels. The work covers the entire scope of the student lifecycle post-admission and includes integrated campaigns, from Drexel's orientation — Welcome Week — up until our University-wide Commencement.
