New Paid Search Campaign Form
If you would like to begin a new PPC campaign with Seer, the process to get started is as follows:
The client (college/school person of contact) will inform University Marketing & Communications that they would like to move forward with a PPC campaign. This can also be addressed in the kickoff meeting if it is a part of a bigger campaign. If no further discussion is needed, the client will fill out the New Paid Search Campaign form. Once submitted, Seer will create a timeline and follow up with the client listed on the form.
Will focus on keyword research, audience definition, account setup and landing page recommendations (if needed).
Will focus on conversion tracking setup and implementation on the landing page(s) along with the writing ad copy and ad extensions.
Will be for final approvals and campaign launch.
*Note: In order to maintain successful campaigns, there is a minimum campaign duration of three months and a minimum media spend of $1,000 per month. A new account set-up fee will apply for all colleges that have not previously engaged with Seer.