Creative Best Practices

Use Your Drexel Logo

Brand consistency is key to ensure that anyone can easily tell that your ad belongs to your brand.

Write Copy for the Audience, Not the Professor

Keep it short and sweet. Use a strong headline that clearly describes what you are promoting.

Create a Clear Call-to-Action (CTA)

The call-to-action should be direct, relevant and urgent. It is typically in the form of a button which will help it stand out from the background.

Keep Your Message Consistent

The message in your ad should reflect the message on your landing page.

Use A/B Testing

Test your ads to see what works best. There are a number of different ways to A/B test, so try out different copy, images, or call-to-action.