University Marketing & Communications
Drexel Front of Main Building

University Marketing & Communications

Tracy Powell

Tracy Powell

Senior Vice President, University Marketing & Communications
Main Building
3141 Chestnut Street
Philadelphia, PA 19104
tbp36@drexel.edu

Division of University Marketing & Communications

Led by Senior Vice President Tracy Powell, the Division of University Marketing & Communications (UMAC) partners with University leadership, faculty, professional staff, and community members to develop and execute essential brand-focused marketing and messaging strategies in alignment with Drexel’s 2030: Designing the Future strategic plan and primary organizational goals.

Utilizing a coordinated surround sound approach that encompasses messaging platforms in all mediums and at all levels, UMAC is focused on sharing the Drexel story with a wide array of internal and external audiences through a unified, impactful delivery that reflects the University’s core values, vision, and mission.

Read More About Senior Vice President Tracy Powell

Publications

Exel Magazine
Exel Magazine 
An award-winning annual magazine overviewing the University’s fast-growing research enterprise.
Drexel Magazine
Drexel Magazine 
A magazine for alumni and friends of the University published three times a year.
Drexel News Blog
Drexel News Blog 
The blog offers expert perspectives on timely topics and a look behind the stories and research making news at Drexel. 
Drexel Now
eNewsletters
Choose your subscription preferences to Drexel's digital newsletters here and stay on top of University news, events or staff announcements. 

Our Work

From marketing brochures to news articles, the division of University Marketing & Communications handles it all.
View Our work
Forever Dragons: The Future Is Now in Your Hands

At Drexel University, we want to celebrate our graduating Forever Dragons. We know you have worked hard, made meaningful memories, and pushed beyond the limits of what’s expected to reach this important milestone. And wherever you go in life, personally or professionally, Drexel will always be your home. As our Class of 2023 Dragons take this next step, we know that they will continue to make an impact on the world and move forward as if failure was not an option. The future is now in the hands of our Forever Dragons, and we can't wait to see what they will do!

Drexel News

concert marquee What's the Benefit of Opening for Taylor Swift?
Apr 17, 2025
Months after its last notes, the residual economic impacts of Taylor Swift’s record-setting Eras Tour are still coming into focus. While reports suggest that small businesses, tourism and hospitality and even the National Football League experienced a boost — dubbed “The Taylor Swift Effect” — from the tour, new research from Drexel University looking at how opening for an established headliner can affect the career trajectory of an emerging artist indicates that the Eras Tour might also have helped its opening acts grow their fan bases.
Pearl millet crop growing outside Taste Research Suggests Pearl Millet Could be a Healthy, Sustainable, Gluten-free Wheat Alternative in the U.S.
Apr 15, 2025
Researchers from Drexel University, the University of Pennsylvania, City University of New York and Monell Chemical Senses Center recently reported that American pallets are likely to accept pearl millet — a hardy, gluten-free grain that has been cultivated for centuries in rugged, drought conditions in Africa and India — as an acceptable substitute in recipes that use wheat flour.
New Data Finds Health Care Organizations May Not Be Doing Enough to Connect Patients with Housing Services When They’re Needed Most.
Apr 14, 2025
Despite a 5-year-old law that requires hospitals in California to connect unhoused patients with social services, new data on patients in a large California-based health care system suggests that hospitals in the state are seldom making the connections to support their unhoused patients.
View All News

In the News

8 Things You Should Never Store Near Your Kitchen Stove (But Probably Do)
Apr 18, 2025
Jonathan Deutsch, PhD, a professor in the College of Nursing and Health Professions, was quoted in an April 18 HuffPost article about items that should never be stored on the counter near the stovetop because light, heat and moisture can degrade the shelf life and flavors of the ingredients, such as oil and spices.
You May Want To Think Twice Before You Eat Bagged Lettuce
Apr 17, 2025
Rosemary Trout, DHSc, an assistant clinical professor in the College of Nursing and Health Professions, was quoted in an April 17 HuffPost article about the health risks of bagged greens, like lettuce and spinach, because of cross contamination, bacteria and pathogens.
All of Philly’s Former UArts Buildings Have Sold: What’s Next
Apr 17, 2025
Kevin Gillen, PhD, a senior research fellow in the Lindy Institute for Urban Innovation and adjunct professor in LeBow College of Business, was quoted in an April 17 Axios story about the sale of former University of the Arts buildings.
3 Reasons You Should Indulge In ‘Grandma Hobbies’ — By A Psychologist
Apr 14, 2025
Recently published research on the psychosocial benefits of engaging in traditional, cultural art practices led by Girija Kaimal, EdD, a professor in the College of Nursing and Health Professions, was mentioned in an April 14 Forbes article about the mental health benefits of doing "grandma hobbies," or activities described as old-fashioned, like knitting, sewing, gardening and baking.
View All Coverage