Drexel Front of Main Building

University Marketing & Communications

Tracy Powell

Tracy Powell

Senior Vice President, University Marketing & Communications
Main Building
3141 Chestnut Street
Philadelphia, PA 19104

Division of University Marketing & Communications

Led by Senior Vice President Tracy Powell, the Division of University Marketing & Communications (UMAC) partners with University leadership, faculty, professional staff, and community members to develop and execute essential brand-focused marketing and messaging strategies in alignment with Drexel’s 2030: Designing the Future strategic plan and primary organizational goals.

Utilizing a coordinated surround sound approach that encompasses messaging platforms in all mediums and at all levels, UMAC is focused on sharing the Drexel story with a wide array of internal and external audiences through a unified, impactful delivery that reflects the University’s core values, vision, and mission.

Read More About Senior Vice President Tracy Powell


Exel Magazine
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Our Work

From marketing brochures to news articles, the division of University Marketing & Communications handles it all.
Forever Dragons: The Future Is Now in Your Hands

At Drexel University, we want to celebrate our graduating Forever Dragons. We know you have worked hard, made meaningful memories, and pushed beyond the limits of what’s expected to reach this important milestone. And wherever you go in life, personally or professionally, Drexel will always be your home. As our Class of 2023 Dragons take this next step, we know that they will continue to make an impact on the world and move forward as if failure was not an option. The future is now in the hands of our Forever Dragons, and we can't wait to see what they will do!

Drexel News

Industrial Philadelphia – The Workshop of the World, Morris Berd, 1952 (Atwater Kent Collection at Drexel, Gift of Stern’s Department Stores, 90.81.1). ‘Philadelphia Revealed,’ From the Atwater Kent Collection at Drexel University Reflects 350 Years of Philly History
This summer, the Atwater Kent Collection (AKC) at Drexel University invites the public to experience the exhibition Philadelphia Revealed: Unpacking the Attic, an interactive display of over 600 authentic objects, telling the story of Philadelphia’s city history collection.
A blue graphic showing hands shaking Partnerships and Projects: Drexel’s Recent Industry and Civic Engagement Connections
The University created a variety of new opportunities for industry and local partnerships as well as civic engagement.
Drexel President John Fry and Sheryl Lee Ralph on stage at Drexel's 2024 Commencement. Drexel University’s Unforgettable 2024 Commencement Ceremony
Graduating Dragons braved the weather for a communal event in Citizens Bank Park. A class whose members might have lost out on high school ceremonies due to the COVID-19 pandemic was treated to a night full of inspirational speeches and colorful fireworks.

In the News

Can Food Really Put You in a Good Mood?
Rosemary Trout, DHSc, an assistant clinical professor in the College of Nursing and Health Professions, was quoted in a June 17 Delish article about how certain foods can impact a person's mood.
Drexel Professor, Students Take a Deeper Look at Textile Waste
Rachel Higgins, an instructor in the Antioniette Westphal College of Media Arts & Design, Savannah Mitchum and Katherine Moorcones, both undergraduates in the College of Arts and Sciences, were quoted in a June 16 WHYY article about textile waste and their efforts to record data on discarded items to better understand textile waste in the community.
Philly Is Ranked One of the World’s Best Places To Found a Startup, Climbing to No. 25 Globally
Drexel was mentioned in a June 11 Technical.ly Philly story about Philadelphia being ranked among the top 25 cities in the world for founding a startup, according to a ranking by Startup Genome and the Global Entrepreneurship Network.
Ad Spending Is Climbing, Thanks To Tireless Consumers — And Artificial Intelligence
Elea Feit, PhD, an associate dean for Research and associate professor in the LeBow College of Business, was quoted in a June 11 Marketplace story about the sharp increase in ad spending, despite a poor economic outlook, due in part to artificial intelligence.