University Marketing & Communications
Drexel Front of Main Building

University Marketing & Communications

Tracy Powell

Tracy Powell

Senior Vice President, University Marketing & Communications
Main Building
3141 Chestnut Street
Philadelphia, PA 19104
tbp36@drexel.edu

Division of University Marketing & Communications

Led by Senior Vice President Tracy Powell, the Division of University Marketing & Communications (UMAC) partners with University leadership, faculty, professional staff, and community members to develop and execute essential brand-focused marketing and messaging strategies in alignment with Drexel’s 2030: Designing the Future strategic plan and primary organizational goals.

Utilizing a coordinated surround sound approach that encompasses messaging platforms in all mediums and at all levels, UMAC is focused on sharing the Drexel story with a wide array of internal and external audiences through a unified, impactful delivery that reflects the University’s core values, vision, and mission.

Read More About Senior Vice President Tracy Powell

Publications

Exel Magazine
Exel Magazine 
An award-winning annual magazine overviewing the University’s fast-growing research enterprise.
Drexel Magazine
Drexel Magazine 
A magazine for alumni and friends of the University published three times a year.
Drexel News Blog
Drexel News Blog 
The blog offers expert perspectives on timely topics and a look behind the stories and research making news at Drexel. 
Drexel Now
eNewsletters
Choose your subscription preferences to Drexel's digital newsletters here and stay on top of University news, events or staff announcements. 

Our Work

From marketing brochures to news articles, the division of University Marketing & Communications handles it all.
View Our work
Forever Dragons: The Future Is Now in Your Hands

At Drexel University, we want to celebrate our graduating Forever Dragons. We know you have worked hard, made meaningful memories, and pushed beyond the limits of what’s expected to reach this important milestone. And wherever you go in life, personally or professionally, Drexel will always be your home. As our Class of 2023 Dragons take this next step, we know that they will continue to make an impact on the world and move forward as if failure was not an option. The future is now in the hands of our Forever Dragons, and we can't wait to see what they will do!

Drexel News

View of Drexel Main Building Main Court Heard Around Campus — September 2025
Sep 29, 2025
Check out those important deadlines and reminders, plus exciting upcoming events, new benefits and opportunities and more for Drexel faculty and staff.
Young Dragons campers building their own robots at a table. Young Dragons Summer Camp Grows Through Drexel Partnerships
Sep 26, 2025
The free program welcomed its highest enrollment of local middle school students and incorporated more activities, partners and field trips.
calculator on math book Multiplier Effect: Drexel Joins Initiative to Develop AI Tools for Math Teachers
Sep 23, 2025
Researchers from Drexel University’s School of Education will join peers from Ursinus College and the 21st Century Partnership for STEM Education in an effort to strengthen artificial intelligence tools that will enhance math teaching and learning. This work is part of a Gates Foundation initiative to improve math education by better supporting students. Drawing on mentoring data and insight from math educators, the team aims to improve how AI tools respond to student work. The project will also explore how AI can assist teachers in providing focused feedback that equips students to build their conceptual understanding of math over time.
View All News

In the News

Innovations At Opera Philadelphia Attract New Audiences
Sep 19, 2025
Daniel Belquer, artist-in-residence at Drexel’s ExCITe Center, and Abigail Insana, an undergraduate in the College of Arts and Sciences, were interviewed in a Sept. 19 WTXF-TV (FOX-29) “Good Day” segment about Vox Ex Machina, a device created by Drexel students that can translate a song into a piece of visual art.
‘A chain of dominos’: Philly luxury home sales remain on the rise amid affordability crisis
Sep 18, 2025
Kevin Gillen, PhD, an adjunct professor in LeBow College of Business, was quoted in a Sept. 18 WHYY-Radio story about new research indicating that luxury home sales in the Philadelphia area have increased over the last six years.
Interventions Help Dementia Caregivers More Than Patients
Sep 8, 2025
Laura N. Gitlin, PhD, Distinguished University professor and dean emerita in the College of Nursing and Health Professions, was quoted in a Sept. 8 Medscape article about recent research that showed no significant difference between dementia patients’ care in a health system-based dementia care program and community-based dementia care program compared to a usual care program.
People With Obesity Value Respect and Being Listened to in Primary Care
Sep 4, 2025
Kristal Lyn Brown, PhD, an assistant professor in the College of Nursing and Health Professions, was quoted in a Sept. 4 HealthDay article about her recently published research on the ideal primary care visit for patients living with obesity.
View All Coverage