University Marketing & Communications
Drexel Front of Main Building

University Marketing & Communications

Tracy Powell

Tracy Powell

Senior Vice President, University Marketing & Communications
Main Building
3141 Chestnut Street
Philadelphia, PA 19104
tbp36@drexel.edu

Division of University Marketing & Communications

Led by Senior Vice President Tracy Powell, the Division of University Marketing & Communications (UMAC) partners with University leadership, faculty, professional staff, and community members to develop and execute essential brand-focused marketing and messaging strategies in alignment with Drexel’s 2030: Designing the Future strategic plan and primary organizational goals.

Utilizing a coordinated surround sound approach that encompasses messaging platforms in all mediums and at all levels, UMAC is focused on sharing the Drexel story with a wide array of internal and external audiences through a unified, impactful delivery that reflects the University’s core values, vision, and mission.

Read More About Senior Vice President Tracy Powell

Publications

Exel Magazine
Exel Magazine 
An award-winning annual magazine overviewing the University’s fast-growing research enterprise.
Drexel Magazine
Drexel Magazine 
A magazine for alumni and friends of the University published three times a year.
Drexel News Blog
Drexel News Blog 
The blog offers expert perspectives on timely topics and a look behind the stories and research making news at Drexel. 
Drexel Now
eNewsletters
Choose your subscription preferences to Drexel's digital newsletters here and stay on top of University news, events or staff announcements. 

Our Work

From marketing brochures to news articles, the division of University Marketing & Communications handles it all.
View Our work
Forever Dragons: The Future Is Now in Your Hands

At Drexel University, we want to celebrate our graduating Forever Dragons. We know you have worked hard, made meaningful memories, and pushed beyond the limits of what’s expected to reach this important milestone. And wherever you go in life, personally or professionally, Drexel will always be your home. As our Class of 2023 Dragons take this next step, we know that they will continue to make an impact on the world and move forward as if failure was not an option. The future is now in the hands of our Forever Dragons, and we can't wait to see what they will do!

Drexel News

Microphone with Crowd stock photo Drexel University's Recent Academic Activity: Sponsored Opportunities and New Partnerships From Fall 2025
Feb 9, 2026
Last term, Drexel University’s colleges, schools and departments received funding, created partnerships and otherwise contributed to the success of Drexel’s academic enterprise. This update offers a snapshot of activity, courtesy of the Office of the Provost.
People in white lab coats looking into microscopes. Faculty Highlights: Recent Awards and Grants from Fall 2025
Feb 9, 2026
Last term, Drexel University faculty members were recognized for their scholarly research and prolific academic and professional contributions. This update offers a snapshot of activity courtesy of the Office of the Provost.
Question Mark and Light Bulb ADHD Symptoms Predict Distinct Creative Problem-Solving Styles and Superior Solving Ability
Feb 9, 2026
Individuals with strong attention-deficit/hyperactivity disorder (ADHD) symptoms, related to inefficient cognitive executive function, may experience a surprising benefit: a natural inclination toward a type of intuitive thinking that supports creative breakthroughs, according to a new study from Drexel University researchers.
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In the News

Why “Doing Nothing” is Actually the Most Productive Thing for Creative Problem-Solving
Feb 8, 2026
John Kounios, PhD, a professor in the College of Arts and Sciences, was mentioned in a Feb. 8 Tech Fixated article about why doing nothing is the most productive thing for creative problem solving.
The Cold’s Toll: Woodcocks Wiped Out in Cape May, Opossums Frostbitten in Philly, Robins Struck on Roads  
Feb 7, 2026
Jason Weckstein, PhD, an associate professor in the College of Arts and Science and the associate curator of Ornithology in the Academy of the Natural Sciences, was quoted in a Feb. 9 Philadelphia Inquirer story about how robins, opossums and other animals are struggling as extreme cold temperatures continue in the region.
Sandra Schultz Newman, the First Woman Elected to the Pa. Supreme Court, has Died at 87  
Feb 6, 2026
The Thomas R. Kline School of Law and College of Medicine were mentioned in a Feb. 5 Philadelphia Inquirer obituary for Sandra Schultz Newman, an alumna who was the first woman elected to serve on the Pennsylvania Supreme Court.
Is This Frigid Winter Harming Our Birds?
Feb 5, 2026
Jason Weckstein, PhD, an associate professor in the College of Arts and Science and the associate curator of Ornithology in the Academy of the Natural Sciences, was quoted in a Feb. 5 Philadelphia magazine story about whether frigid weather harms birds.
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