University Marketing & Communications
Drexel Front of Main Building

University Marketing & Communications

Tracy Powell

Tracy Powell

Senior Vice President, University Marketing & Communications
Main Building
3141 Chestnut Street
Philadelphia, PA 19104
tbp36@drexel.edu

Division of University Marketing & Communications

Led by Senior Vice President Tracy Powell, the Division of University Marketing & Communications (UMAC) partners with University leadership, faculty, professional staff, and community members to develop and execute essential brand-focused marketing and messaging strategies in alignment with Drexel’s 2030: Designing the Future strategic plan and primary organizational goals.

Utilizing a coordinated surround sound approach that encompasses messaging platforms in all mediums and at all levels, UMAC is focused on sharing the Drexel story with a wide array of internal and external audiences through a unified, impactful delivery that reflects the University’s core values, vision, and mission.

Read More About Senior Vice President Tracy Powell

Publications

Exel Magazine
Exel Magazine 
An award-winning annual magazine overviewing the University’s fast-growing research enterprise.
Drexel Magazine
Drexel Magazine 
A magazine for alumni and friends of the University published three times a year.
Drexel News Blog
Drexel News Blog 
The blog offers expert perspectives on timely topics and a look behind the stories and research making news at Drexel. 
Drexel Now
eNewsletters
Choose your subscription preferences to Drexel's digital newsletters here and stay on top of University news, events or staff announcements. 

Our Work

From marketing brochures to news articles, the division of University Marketing & Communications handles it all.
View Our work
Forever Dragons: The Future Is Now in Your Hands

At Drexel University, we want to celebrate our graduating Forever Dragons. We know you have worked hard, made meaningful memories, and pushed beyond the limits of what’s expected to reach this important milestone. And wherever you go in life, personally or professionally, Drexel will always be your home. As our Class of 2023 Dragons take this next step, we know that they will continue to make an impact on the world and move forward as if failure was not an option. The future is now in the hands of our Forever Dragons, and we can't wait to see what they will do!

Drexel News

concert marquee What's the Benefit of Opening for Taylor Swift?
Apr 17, 2025
Months after its last notes, the residual economic impacts of Taylor Swift’s record-setting Eras Tour are still coming into focus. While reports suggest that small businesses, tourism and hospitality and even the National Football League experienced a boost — dubbed “The Taylor Swift Effect” — from the tour, new research from Drexel University looking at how opening for an established headliner can affect the career trajectory of an emerging artist indicates that the Eras Tour might also have helped its opening acts grow their fan bases.
Pearl millet crop growing outside Taste Research Suggests Pearl Millet Could be a Healthy, Sustainable, Gluten-free Wheat Alternative in the U.S.
Apr 15, 2025
Researchers from Drexel University, the University of Pennsylvania, City University of New York and Monell Chemical Senses Center recently reported that American pallets are likely to accept pearl millet — a hardy, gluten-free grain that has been cultivated for centuries in rugged, drought conditions in Africa and India — as an acceptable substitute in recipes that use wheat flour.
New Data Finds Health Care Organizations May Not Be Doing Enough to Connect Patients with Housing Services When They’re Needed Most.
Apr 14, 2025
Despite a 5-year-old law that requires hospitals in California to connect unhoused patients with social services, new data on patients in a large California-based health care system suggests that hospitals in the state are seldom making the connections to support their unhoused patients.
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In the News

Long-eared Owl Feathers Glow, New Research Finds
Apr 11, 2025
Emily Griffith, a PhD candidate in the College of Arts and Sciences, was quoted in April 11 Vice and Earth.com articles about recently published research she led on the discovery of fluorescent pigments in the feathers of Long-eared Owls, that can only be seen by humans with the help of ultraviolet light.
Philadelphia-Area Shoppers Don’t Regret Panic Purchasing Korean Skincare, Mexican Cokes, and Japanese Stationery Amid Tariff Uncertainty
Apr 11, 2025
Yanliu Huang, PhD, a professor in the LeBow College of Business, was quoted in an April 11 Philadelphia Inquirer article about Philadelphia area consumers rushing to make purchases of items that could potentially be impacted by the most recent round of tariffs.
Dow Closes Down 345 Points Amid Tariff Fallout
Apr 7, 2025
Eliezer Fich, PhD, trustee professor of Finance in LeBow College of Business, was interviewed in an April 7 WPVI-TV (6-abc) story about recent tariffs and the stock market’s volatility.
How MXenes Can Improve Air Filtration
Apr 2, 2025
Yury Gogotsi, PhD, distinguished university and Bach professor in the College of Engineering, was featured in an April 1 Tech Briefs Q+A about research he lead with Michael Waring, PhD, a professor in the College of Engineering, about using MXene nanomaterial to improve the performance of air filters.
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