Experience Drexel Campaign 

Experience Drexel Campaign Talking Points

These helpful talking points outline the core messaging strategies of the Experience Drexel brand campaign and provide a framework for incorporating the campaign within your communications.

The Drexel brand is designed to represent our University's core values, beliefs, and mission — and we are launching this campaign to help share more of who we are with the world.


Experience: What Education Can Be

Now more than ever, it's important that a university encourages you to both gain knowledge and find new ways to turn that knowledge into action. Our founder believed that an education should not only be good, but good for something. So, for over 100 years, Drexel's unique model of experiential education has infused academics with the power of real experience — a transformative design that turns ambitious thinkers into impassioned doers and builds an advanced expertise that holds the potential to change everything.

At Drexel, experiential education is embedded into everything that we do. It shapes our classroom and online experiences, co-op opportunities, research endeavors, industry collaborations, and so much more. By embracing experiential education, Drexel has created a practical yet extraordinary differentiator that inspires intellectual exploration, leverages big ideas, and yields concrete results for the greater good.

And we are asking you to be a part of it: to learn with us, to discover with us, to partner with us. We want your passion, your curiosity, and your determination. Today’s world demands more from higher education, and Drexel is redefining what a university — and all those looking to apply knowledge in new and meaningful ways — can achieve. There is a community here for you, and we're ready to build a better tomorrow.

Join us. Because your experience matters.

Download Full Manifesto [PDF]

Experience the Campaign

Experience Drexel Environmental Science ad
Get a glimpse of the range of materials we have put into the market around Philadelphia and abroad.
Experience What Education Can Be. Drexel.

Now more than ever, an education must not only be good, but good for something. The world demands more from higher education. As a global leader of experiential education and a comprehensive R1 research university, Drexel offers endless possibilities and produces visionary leaders to meet that demand. Because the experiences you bring to Drexel matter. And the experience you find here, matters. Whatever your passion is, there is a community here for you. And together we can leverage our big ideas and change everything. Here you can truly experience what education can be.

Gain more insight into the Experience Drexel brand campaign by selecting one of the boxes below.
Experience what education can be
Gain an understanding of the campaign's research and brand framework, including pillars and attributes.
Campaign Identity Standards
Get a taste for the overall look and feel of the campaign.
Experience Drexel Website
Learn more about becoming part of the experience.
How to tell our Drexel story

Learn more about the campaign's voice, read the full manifesto, and more. 

Experience Drexel ad display at a train station
Acquaint yourself with the campaign's design toolkit as you integrate nods to it into your work.
Campaign Materials
Incorporate the campaign's elements into your communications with these resources.