Creative

In a governance and advisory role for other divisions and offices around the University, our Design, Editorial, and Video/Motion teams pull from a mix of creative skills and technical awareness. Together, they work collaboratively to guide and develop collateral that strengthen elements of Drexel's brand and identity — meeting the developing needs of University partners. 

Design

The UMAC Design team works to create and develop a consistency of visual language that is reflected through design, imagery, and feel. This includes brand governance and oversight of University logotypes, typography, wordmarks, web content, print collateral, and more.

Graphic Identity Guidelines

The Drexel University Graphic Identity Program has been designed to convey the unique qualities of Drexel University and is composed of a system of coordinated graphic elements.

View Guidelines

Editorial

The UMAC Editorial team works to establish and ensure a standard approach to presenting the University's voice and tone throughout a wide variety of outputs, platforms, and touchpoints. Editorial is focused on the positioning, development, and implementation of communication strategies that accurately reflect Drexel's values and "personality" to a wide range of audiences in an authentic and memorable manner.

Editorial Style Guide

Video/Motion

The UMAC Video/Motion team works to produce and expand visual storytelling techniques across video, animation, and other motion-based creative channels that accurately reflect the University experience for both internal and external audiences.

Resources

Drexel University requires authorization from individuals being featured in content pertaining to marketing materials, advertising, commercials, social media, and more. A photo and video release form can be found in the link below.

Photo & Video Release Form