Integrated Campaigns

An integrated campaign leverages multiple channels to communicate one consistent message – a dynamic approach befitting the methodology A.J. Drexel laid out at our institution’s founding. By creating an immersive story that follows our audience, we can emphasize the watershed moments at Drexel in a bold fashion. Below are a sample of some campaigns that meet this level of channel integration – their emphasis on community is no accident.

Commencement

Created for students and their families, the commencement campaign celebrates graduating student’s achievement and connects our university with this momentous occasion as they transition to alumni.

Nurses Week

Created for the nursing community, the Nursing Week campaign honored a vital part of our health system and the work they do within Drexel’s community and beyond.

UOkay?

Created for current students, UOkay? is a mental health wellness campaign that reminds students that part of success is taking care of yourself.

Welcome Week

Created for incoming students, the Welcome Week campaign is vibrant, friendly and colorful to ensure students arrive with a sense of excitement and community.