University Brand
At Drexel, the Division of University Marketing & Communications (UMAC) plays a pivotal role in shaping and executing Drexel’s overall communications strategy to ensure that brand is consistently and effectively conveyed to various audiences. UMAC manages central communication channels, such as the University’s website and social media accounts, ensuring they are up-to-date, engaging, and aligned with the University’s brand.
Additionally, UMAC guides the University’s media engagement, developing relationships with journalists and media outlets to secure positive coverage and manage public relations. By providing strategic communications counsel to campus partners, UMAC helps align departmental messaging with the broader institutional goals, fostering a cohesive and unified brand across all platforms and touchpoints.
Protecting our brand identity is essential to preserving the trust and credibility we have built with stakeholders, including students, faculty, alumni, and the broader community. A strong, consistent brand identity also differentiates us from other institutions, making us attractive to potential students and faculty while reinforcing our reputation. The following resources are available to all Drexel community members in order to aid in ensuring that we maintain a consistent identity across the entire University.
The Editorial Style Guide is key to upholding the University’s brand at Drexel. It provides standards for writing and formatting, as well as consistency and clarity in all communications by providing guidelines on grammar, punctuation, terminology, and tone.
You're also encouraged to visit the Drexel University Brand Identity website for guidelines on typographic standards and logotypes, templates, and other best practices for visual consistency across all marketing materials.