Creative Best Practices
Use your Drexel Logo
Brand consistency is key to ensure that anyone can easily tell that your ad belongs to your brand.
Write copy for the audience, not the professor
Keep it short and sweet. Use a strong headline that clearly describes what you are promoting.
Create a clear CTA (Call-To-Action)
The call-to-action should be direct, relevant and urgent. It is typically in the form of a button which will help it stand out from the background.
Keep your message consistent
The message in your ad should reflect the message on your landing page.
Use A/B Testing
Test your ads to see what works best. There are a number of different ways to A/B test, so try out different copy, images, or call-to-action.