Overview
The Marketing and Communications (MarCom) team is here to share all the highlights and the inspiring stories of the College of Engineering. The goal is to support the mission and strategic objectives of the college through the use of all marketing and communications resources in the College and at the University.
The MarCom team articulates a cohesive brand message and promotes our programs and our people to all of the college’s constituents and audiences through writing, editing, designing and producing print and digital content, and distribution of the content using all available means. Outreach efforts include the campus community, prospective students, prospective faculty hires, current students, faculty and staff, peer schools, alumni, industry partners and any other external audiences.
Projects may include:
- News, profiles and storytelling
- Media relations
- External and internal communications
- Website development and management
- Newsletters, emails and list management
- Marketing, advertising and promotion of programs and events
- Brochures, flyers, posters and other assets
- Social media
- Photography, video and graphic design
- Other miscellaneous external relations support
- Market research
- Strategic initiatives and branding
Brochures and template assets are accessible via the Faculty and Staff site on Microsoft Teams. You will also find a full version marketing and communications guide with detailed information about protocol for channel usage, social media guidelines and other relevant information.
Collaborative Communications and Consulting
Departments are encouraged to consult with MarCom to provide assistance in promoting our programs and people. Please keep the MarCom team apprised of pending changes in your department or curriculum, and news or happenings as soon as you are aware of them.
Make contact at the earliest stage of any strategic initiative or outreach effort. We provide an important perspective by providing expertise with tools, delivering an integrated message, and providing guidance about issues, market viability of new programs, budget requirements for promotions and ways to communicate effectively.
How We Work
Submit your communications requests via the project request form.
To kick off large scale, long-term or strategic initiatives please email Yael Branscom (ylb23@drexel.edu), Senior Director of Marketing and Communications.
MarCom will reach out to you to discuss the project, but please provide as much detail or background information as possible. Timelines for completion will depend on scope of the request. Please make your request as soon as you know that a project is pending. The ability to support the project depends on time and capacity.
Department Partners
Representatives from each department are your liaisons for communications and marketing projects. They can be your first stop to keeping the Marcom team informed and to work collaboratively on college and department marketing and communications projects.