You've learned the methods. You know how to plan a study, recruit participants, synthesize findings and present insights. But there's a whole layer of the job that only becomes visible once you're inside a product team – the organizational dynamics, the stakeholder convincing and the tradeoffs. The parts that determine whether research actually changes anything.

 

In this talk, Olga Ziegelman draws on two decades of industry experience to share what the job of a UX researcher actually looks like inside product teams. This isn't about methods, it's about influence, judgment and the unwritten skills that separate researchers who get heard from those who don’t.

 

Zoom Link

Meeting ID: 822 7392 9585 

 

About the Speaker:

Olga Ziegelman is a UX research leader with two decades of experience connecting user insights to product strategy across enterprise SaaS, startups, and consultancies. She has built and scaled multidisciplinary research teams, partnered with executive leadership to ensure research informs strategy, and spent her career making research measurable, influential, and impossible to ignore. Most recently, she has pivoted toward mission-driven work, focusing on UX strategy for an early-stage climate education startup. She has spoken at industry events on measuring UX research impact and growing research influence and is passionate about preparing the next generation of practitioners for the realities of industry.