Campaign Identity Standards
Visual Identity Standards
The visual identity of a brand is made up of the many individual visual elements within that brand. When looking to incorporate the Experience Drexel campaign into any of your materials, it's integral to pay close attention to the standards and requirements that protect the visual identity and help advance brand recognition. This is relevant when using elements of Drexel's overall brand and individual brand campaigns.
Experience the Campaign
Look and Feel
In line with our brand campaign's voice and tone, we also have a unique color palette, distinctive typographic markers, engaging imagery, and an overall design aesthetic. We’ve made these elements consistent and adaptable across all our mediums and messaging platforms. Whether it’s outdoor advertising experienced on public transit or a an eye-catching post that jumps out on social media, the Experience Drexel campaign offers a look and feel that sets us apart.
Design Essentials
As with any brand, there are several basic design elements that we use to help create the Experience Drexel campaign brand. These include:
- Colors
- Typefaces
- Campaign Title Lock-ups
- Photography and Video
Please note: For this Drexel brand campaign, we are no longer employing a tagline or logo, such as "Ambition Can't Wait." However, we do have various Experience Drexel campaign title graphics that we can share with the Drexel community as well as guidelines to begin adding gentle touches to this campaign into your materials.
For a full breakdown of our title graphics and the campaign's other aesthetic elements, you can view our Design Essentials Toolkit by selecting the button below.
Design Essentials Toolkit
Learn more about the campaign's voice, read the full manifesto, and more.
