How To Tell Our Drexel Story

We utilize a knowledgeable, yet approachable, voice and tone that conveys the passion, determination, and focus found throughout our University community. The language we use should strike a thoughtful balance between the necessity of communicating the level of intelligence and expertise expected from a global leader in higher education and our ultimate goal of establishing a personal connection with our vast array of internal and external audiences. While we may, at times, be required to use elevated vocabulary to accurately represent complicated subject matter, it is important that we do so in a way that is still understandable and resonates with our intended readers. But the central and most important element of the campaign is that the messaging within all pieces — regardless of whether the piece's focus is the power of cooperative education, research innovation, civic engagement, or professional partnerships — ties back to the central core benefit of experiential education and illustrates the intrinsic value it provides.

Experience Drexel Campaign Talking Points

Echoing the key messaging strategies of the Experience Drexel brand campaign is essential for accurate representation. To aid you in this process, you're encouraged to utilize our Experience Drexel Talking Points [PDF]. This document outlines the core messaging and provides a framework for incorporating the campaign within your communications. Especially if you are a marketing or communications professional at Drexel wanting to integrate the campaign into your communications, you're encouraged to download and begin implementing these talking points.

Download Talking Points [PDF]

Although the language used has been carefully crafted to accurately represent all aspects of the campaign, it is not required — or intended — that the exact wording used is duplicated for internal and external communications. Instead, consider it as a baseline for how we think and talk about our campaign as we share it with new audience members and develop new creative pieces to support it.

This Is an Invitation to Experience What Education Can Be

Now more than ever, a university should encourage you to gain knowledge and help you to find new ways to turn that knowledge into action. Our founder believed that an education should not only be good, but good for something. By infusing academics with the power of real experience, Drexel has developed a transformative model of experiential education over the last 100 years that turns ambitious thinkers into impassioned doers — visionaries not only equipped with a mastery of theories and concepts, but a proven track record of actualizing and expanding upon what they’ve learned in the real world. That kind of advanced expertise brings with it the potential to change everything.

At Drexel, experiential education is embedded in all that we do. This holds true for our students, faculty, alumni, professional partners, and our community — anyone looking for the access and opportunity to take what is known and apply it in a different and meaningful way. It shapes our classroom and online experiences, co-op opportunities, research endeavors, industry collaborations, and our collective efforts to lift our city — and our world — to new heights. By embracing experiential education, Drexel has created a practical yet extraordinary differentiator that inspires intellectual exploration and yields concrete results.

And we are asking you to be a part of it: to learn with us, to discover with us, to partner with us. Whatever your passion, you’ll find that there is a community here for you. We want you to bring your drive, skills, curiosity, and willingness to learn what is being done today in order to create a new vision of what we can do tomorrow. Together, we can shape a better future. Let’s leverage our big ideas and unique experiences for the greater good.

Join us. Because your experience matters.

Social media hashtags are a useful tool to categorize content online and make it easier for audiences to find. By using the #ExperienceDrexel hashtag on relevant content from your school, college, or office, you will align your social media content strategy with the University-level brand campaign. Use of the brand hashtag helps us grow greater brand awareness of Drexel University and enable current and prospective students, alumni, and broader community members to discover and engage with our content.

Since this is a brand campaign, not every post on your school, college, or office social media channel will fit as an #ExperienceDrexel story. Consider #ExperienceDrexel content as vivid snapshots into life at Drexel for students, faculty, professional staff, and alumni. We are interested in highlighting stories that demonstrate the power of the Drexel experience and what sets us apart from other institutions. 

Examples of #ExperienceDrexel content could include:

• Student stories and testimonials, highlighting academic or professional experiences
• Co-op and research stories
• Prospective student content, such as Admitted Students Days, Open Houses, etc. 
• Spotlights on academic programs, facilities, labs, or resources
• Student life/campus life features, such as student clubs, organizations, campus spaces, etc.
• Highlighting University traditions, such as Welcome Week, Commencement, etc. 
• Faculty and alumni stories