Drexel Front of Main Building

University Marketing & Communications

Tracy Powell

Tracy Powell

Senior Vice President, University Marketing & Communications
Main Building
3141 Chestnut Street
Philadelphia, PA 19104

Division of University Marketing & Communications

Led by Senior Vice President Tracy Powell, the Division of University Marketing & Communications (UMAC) partners with University leadership, faculty, professional staff, and community members to develop and execute essential brand-focused marketing and messaging strategies in alignment with Drexel’s 2030: Designing the Future strategic plan and primary organizational goals.

Utilizing a coordinated surround sound approach that encompasses messaging platforms in all mediums and at all levels, UMAC is focused on sharing the Drexel story with a wide array of internal and external audiences through a unified, impactful delivery that reflects the University’s core values, vision, and mission.

Read More About Senior Vice President Tracy Powell

Publications

Exel Magazine
An award-winning annual magazine overviewing the University’s fast-growing research enterprise.
Drexel Magazine
A magazine for alumni and friends of the University published three times a year.
Drexel News Blog
The blog offers expert perspectives on timely topics and a look behind the stories and research making news at Drexel. 
Drexel Now
Choose your subscription preferences to Drexel's digital newsletters here and stay on top of University news, events or staff announcements. 

Our Work

From marketing brochures to news articles, the division of University Marketing & Communications handles it all.
Forever Dragons: The Future Is Now in Your Hands

At Drexel University, we want to celebrate our graduating Forever Dragons. We know you have worked hard, made meaningful memories, and pushed beyond the limits of what’s expected to reach this important milestone. And wherever you go in life, personally or professionally, Drexel will always be your home. As our Class of 2023 Dragons take this next step, we know that they will continue to make an impact on the world and move forward as if failure was not an option. The future is now in the hands of our Forever Dragons, and we can't wait to see what they will do!

Drexel News

DAC Pack students at CAA DAC Pack Traditions to Learn as Basketball Season Starts
Drexel University’s student section brings chants, props and good old-fashioned school spirit to the men’s and women’s basketball games.
Dornsife Center for Neighborhood Partnerships, Drexel University Drexel to Expand Its Community Technology Resources at the Dornsife Center With $1.5M Grant From PA Broadband Development Authority
West Philadelphia community members will have access to a greater array of technology resources, from computer repair to telehealth privacy booths, at Drexel University’s Dornsife Center for Neighborhood Partnerships, thanks to a $1.5 million grant from the Pennsylvania Broadband Development Authority. The funding is part of an initiative created as part of the American Rescue Plan Act to support construction and upgrades of multi-purpose community facilities. Drexel’s is one of 49 projects statewide to receive support from the program.
MXene textile resonator Off the Rack, On the Grid: MXene Nanomaterials Enable Wireless Charging in Textiles
The next step for fully integrated textile-based electronics to make their way from the lab to the wardrobe is figuring out how to power the garment gizmos without unfashionably toting around a solid battery. Researchers from Drexel University, the University of Pennsylvania, and Accenture Labs in California have taken a new approach to the challenge by building a full textile energy grid that can be wirelessly charged. In their recent study, the team reported that it can power textile devices, including a warming element and environmental sensors that transmit data in real-time.

In the News

Developers Need Better Tax Incentives To Adopt Green Roofs
Andrew Leahey, JD, an adjunct professor in the Kline School of Law, authored an Oct. 29 Bloomberg Tax column about how a time-sensitive tax incentives and penalties program would spur more property developers and owners to implement green roof systems.
Live Nation Decision Will Force Companies To Rethink Consumer Arbitration Rules
Richard Frankel, JD, a professor in the Kline School of Law, was quoted in an Oct. 29 Reuters article about a case against entertainment company Live Nation where a U.S. Appeals court has rejected a common corporate tactic to combat mass consumer arbitration and has cast doubt on whether companies can force consumers into consolidated arbitration protocols.
Is It Time for a Housing Safety Net?
Bruce Katz, JD, distinguished fellow in the Lindy Institute for Urban Innovation and director of the Nowak Metro Finance Lab, authored an Oct. 28 Philadelphia Citizen article about why secure housing needs to be a major focus of any national policy agenda.
How We Can Make the Sixers Arena a Great Civic Asset Every Day — And Not Just on Game Days
Harris Steinberg, executive director of the Lindy Institute for Urban Innovation, authored an Oct. 24 Philadelphia Inquirer article about design principles that could be implemented to make the new Sixers arena beneficial beyond game days.