The Office of University Communications is merging with Marketing and Communications in the Office of Enrollment Management and Student Success and Marketing in Drexel University Online to create the Division of University Marketing & Communications.
Tracy Powell is leading this Division as Drexel’s first senior vice president of University Marketing & Communications. Powell comes to Drexel from Penn State where she collaborated with key leaders to help brand and promote academic initiatives and position Penn State as a modern land-grant university focused on research, education and service. She led an award-winning team and provided counsel across 25 Commonwealth campuses including the online World Campus. She enhanced Penn State’s reputation through results-driven campaigns and modernized enrollment advertising.
Powell helped to shape a number of initiatives aimed at fostering an internal environment of diversity, equity, inclusion and belonging. This included developing division-wide educational programs to reinforce awareness and connectivity with diverse student groups across campus; and creating guidelines for prioritizing diversity, equity, inclusion and belonging in Penn State’s communications channels and initiatives. She also developed campaigns to showcase the educational and economic impact that the university has across the Commonwealth and beyond.
Prior to joining Penn State, Tracy served as vice president of Distribution Marketing at A+E Networks, where she led marketing efforts to increase availability and viewership of A+E’s top television brands, including A&E, History, Lifetime and FYI. Her career in cable television spans decades having led marketing and business development efforts at various networks, including Fox Family Channel - currently known as Freeform - in Los Angeles and Turner Broadcasting in Atlanta.
At Drexel, Powell will create the vision for and lead the implementation of a comprehensive marketing, communications and branding strategy that highlights Drexel’s academic programs, research, and cooperative education program, and advances the University locally, nationally and globally.