Joyce Collins, MA (she/her) Associate Director, Communications & Coalitions
Explain what you do in under 50 words.
I create content and manage social media, newsletters, marketing materials, website updates, special interest group listservs and other documents that help to platform programs, courses and other initiatives with a visual identity that aligns with Drexel’s mission.
Who do you interact with most on a daily basis?
I mostly interact with faculty, staff, and the ELAM fellow and alumnae community.
What is your typical day like?
A glance at my Canva feed and Constant Contact calendar really helps to visualize my typical day. Between emails and meetings, I’m drafting graphics and posting ELUM accomplishments to social media, and creating directories, newsletters and other materials for upcoming initiatives.
How do you see your work fitting into the big picture of the missions of the College?
The programs I support are impressive, and I want to make sure that my materials reflect the high-quality initiatives that we offer. I think visual identities are one of the most impactful ways to get newcomers to “buy in” to your initiative from the very beginning. I like being a part of that mission.
What are your favorite and least favorite tasks?
I enjoy designing materials that have a very specific theme. For example, ELAM is celebrating its 30th anniversary next year and our designer created a beautiful logo that inspires a more whimsical vibe to our materials this year. Creating eye-catching materials to honor this major milestone is something I’ve had a lot of fun with over the summer, and I look forward to seeing the theme incorporated into everything over the next year.
Least favorite task? Scheduling meetings with large groups of people!
What is your educational and previous work background? How did those prepare you for what you do now?
I have my MA in student affairs in higher education, and I used to work in student life and equity and inclusion in New York City. Specifically, my experience at Barnard College gave me an amazing toolkit on many levels. From developing organizational and administrative skills to getting involved in social justice advocacy work, that time was pivotal in my professional and personal growth. My career in student affairs also taught me what a real crisis is, so I try not to sweat the small stuff that comes up. Ultimately, my journey led me to my first position at Drexel in the Lynn Yeakel Institute for Women’s Health and Leadership, where I was the program director for Vision 2020, a national gender equity coalition. My pivot from student affairs to coalition and communications work at Drexel has been a welcomed professional change for me because I’ve been able to tap into my more creative side while still supporting program development.
What’s one unusual or unexpected item in your home or campus work space?
I have this bundle of colorful giant Sharpies that have traveled with me to every office over the years. Those Sharpies represent brave spaces with students who used them to write hopes, fears, experiences and other sentiments on giant posters during retreats and facilitated discussions. Even when the ink runs dry, I’ll probably never get rid of them because of their journey and impact.
What’s one piece of Philly culture – whether that’s food, museums, historical landmarks or anything else – that you return to over and over again, and why?
Vault + Vine in East Falls is my favorite Philadelphia spot for a latte and fresh flowers. It’s a women-owned coffee shop, florist and greenery that feels like a little retreat on the always busy Midvale Ave. The first gift I ever bought for my wife was a hanging ceramic pot from there, so this shop also holds some sentimental value to me.