BLEED was an annual publication focused on ephemera and typography and writing as something human. The elements of the box are a "post-it book" showcasing Hans Ulrich Obrist's Instagram curation and an interview with him, a matchbox entitled "in case of emergency", a postcard saying "having so much fun without you", and the main publication in the form of a sketchbook. The topic was chosen because typography in our daily lives is personal and meaningful and I wanted to focus on the art of typography in a way that related to our daily lives.