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Pennoni Panels: A New Era for Student-Athletes: Grappling with name, image & likeness

Thursday, May 19, 2022

3:30 PM-5:00 PM

For years, student-athletes participated in intercollegiate athletics, and were unable to capitalize on the use of their name, image, and likeness in potentially lucrative branding deals. For the athletes, this was an inequitable arrangement, considering the millions of dollars in revenue brought in by major universities through competitive sports. In the summer of 2021, the NCAA made a momentous decision: to remove the obstacles that prevented student-athletes from making endorsement deals and being paid for appearances, autographs, or other ventures that use their name, image or likeness. Financial benefits for student-athletes were further expanded by the Supreme Court. 

While there is support for this decision, there remain questions: about regulation for branding opportunities; work-life balance if student-athletes become micro-influencers; and access to donors and corporate entities, resulting in an unlevel playing field.

Our conversation will highlight the complications and intricacies of compensation, financial rewards, and incentives in college athletics. 

Contact Information

Erica L Zelinger

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in person:
Bentley Hall, 2nd floor
3301 Arch Street
on Zoom:


  • Everyone