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Small Business Courses

Melinda Emerson

Above: Melinda Emerson, author of Become Your Own Boss in 12 Months

Become Your Own Boss (SBCE 7895)

Become Your Own Boss - book by Melinda Emerson

Date:Tuesdays, October 4 through December 6, 2022

Time: 6:00pm - 8:00pm

Cost: $2,495

Course Delivery: Online, live, instructor-led virtual

Become Your Own Boss teaches you how to align your personal and professional goals, secure funding, define your customer and develop a complete business plan including marketing strategy, sales process, operations and your launch plan.

Course description: A step-by-step plan designed for aspiring entrepreneurs. Start a business from scratch or build a successful online business. In just 10 short weeks, you'll get an insider's view into:

  • How to disrupt employee thinking and embrace an entrepreneur mindset
  • Why you should always test the market, your skills and perform feasibility studies even when business is booming
  • How not to turn potential customers off with an outdated marketing strategy and outdated tactics
  • What you have been getting wrong when it comes to something as seemingly “obvious” as designing your ideal life to meet your personal and professional goals (and not the other way around)
  • What even the pros do not know about creating your perfect value proposition and branding around it

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How to Sell and Market Online (SBCE 6045)

Course Delivery: Online, self-paced

Access Time: 6 weeks

Cost: $995

Course Description:  How to Sell and Market Online is a 6-week course that guides you from the basics of starting your online business, including branding your business website vs. marketplace selling techniques, generating sales with and without online ads and B2B selling strategies. Perfect for both beginners and online business veterans ready to level up. Learn the critical components involved in running an eCommerce business, discover brand new techniques for marketing and selling online — including “no ad” strategies.

You'll get a step-by-step process on how to nail online marketing, drive sales and grow your business. In just 6 weeks, you'll get an insider's view into:

  • The simplest ways successful business owners brand their businesses and build landing pages that convert
  • Why you should always be strategic about where you sell and how to stand out in a crowded marketplace
  • How not to get stuck using outdated marketing tactics and the fresh strategies to use instead
  • What you’ve been getting wrong when it comes to something as seemingly “obvious” as driving traffic and sales with online ads
  • What even the pros don't know about getting leads, filling your sales funnel and closing the sale — no ads required!

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