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Guess Free Selling (GFS) Sales Training Courses

Handshake over desk with charts and laptops

Possessing customer-centric sales and enterprise development skills has become a requirement for career advancement—whether you work with internal or external stakeholders in your role. Our courses in Professional Sales are  led by expert coaches from Sales Evolution—a leader in sales process improvement. Through their guidance you learn the Guess Free Selling method that emphasizes structured, decision-driven conversions.

For professionals without prior extensive sales backgrounds, you gain fundamental concepts that can launch your career. If you already hold a sales background, these courses are an opportunity to perfect your skills, gain new tactics, master the GFS methodology and learn how to better close deals. No matter where you are in your career, you can increase your sales results and generate more positive customer outcomes.

Each course can be taken independently or in combination for maximum results.

These courses are only offered through our employer cohort training. For more information, please contact Bob Grimmie at

Mastering the Art of Strategic Selling: The Fundamentals of Guess Free Selling (PSCE 6025)

Duration: 16 hrs over two days
Professional Experience: Novice and Experienced
Cost: $995 

Are you having a difficult time closing business? Are prospects not calling you back? The problem isn’t you – but it could be your approach.

If you are trying to close business using antiquated sales tactics (talking instead of listening, leading with product pitch, cold calling), learn how the Guess Free Selling (GFS) methodology can equip you with key skills to transform traditional sales and development discussions into opportunity-rich conversations that yield results and lasting impact. This two-day foundations course provides an overview of GFS and how it can enhance customer relationships that lead to improved conversions and increased revenue.

Learning Concepts:

  • Shortening the sales cycle
  • Reframe the customer’s view of your products as commodities so you can maintain or expand margins
  • Feel comfortable about how to get the business you want at a price satisfactory to both you and the customer, and how to get them to tell you how to do it
  • Eliminate or reduce high costs and eroding margins
  • Turnaround low closing percentages

Professional Audience:

  • Business Development
  • Sales Reps & Managers
  • Customer Service
  • Business Owners/Company Presidents

Need more GFS? We’ve got you covered.

Mastering the Art of Strategic Selling: The Complete Guide to Guess Free Selling (PSCE 7035)

Professional Sales

Learn to engage in structured, decision-driven conversations focused on serving the best interests of your clients. Guess-Free Selling (GFS) will take your organization to the next level by closing more businesses and engaging with more prospects. The GFS learning experience is ideal for both the novice and the sales professional with the motivation to improve company outcomes. Take the tactical skills learned in this professional sales program back to the workplace and see immediate upshots for yourself and your team.