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Television & Media Management Graduate Curriculum

The goal of Drexel's Television & Media Management program is to prepare students to assess, manage, develop and market across all platforms in the global television industry. Students gain a broad perspective on the industry and delve into topics ranging from programming, audience measurement, media systems and dynamics, and ethics and regulation. Learn how you can take control of your education by crafting a television management course curriculum catered toward your interests.

Television & Media Management Courses & Concentrations

Not only is the field of television and media management global in scope, but it is highly complex and nuanced, consisting of interlocking business systems and the dynamics that drive them. All of this requires a curriculum that builds a foundation while remaining open to rapid change in the field. The Television & Media Management curriculum is organized around core clusters of courses and, through electives, responds rapidly and thoroughly to emerging issues challenging the industry.

Our rigorous curriculum has been constructed surrounding four core themes:

  • Media Analytics and Research Methods
    The television industry runs on numbers and needs new entrants who can understand the “audience” on multiple levels using myriad metrics that measure activity across multiple platforms
  • TV Industry Structure, Dynamics and Leadership
    The program excels at laying the foundation for understanding television and related media industries; it does this by developing in students the ability to analyze, map and track dynamic media systems at a global scale
  • Production, Programming and Distribution Strategy
    The essential interplay among talent, creatives, packagers and those who distribute content across platforms is at the center of today’s transformative streaming media revolution and the disruption of legacy television networks it portends
  • Technology and Regulation
    Rapid, complex and costly technological change is a central driver in the evolving media ecosystem as is the regulatory, policy and ethical environment that controls TV business domestically and across the globe

Television & Media Management Plans of Study

The following is a sample plan of study (additional sample plans can be found in the Westphal course catalog):

Sample Plan of Study MS

Sample Plan of Study MS/MBA

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Westphal College Office of Student Services

 

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