Television & Media Management

What is the Television & Media Management Graduate Program?

Drexel University's Television & Media Management Graduate Program prepares students to lead and innovate in the fast-paced, ever-changing world of multi-platform media. The program combines practical and academic experience, integrating business course content specific to the entertainment industry with a strong focus of building and expanding professional networks in order to springboard students' careers to the next level.

Students in the Television & Media Management program learn to master the art of:

• Content Creation Management
• Media Deal-Making
• Cross-Platform Delivery
• Audience Measurement

Drexel's unique program offers a dynamic and flexible learning experience. From the energy of a live classroom (synchronous) or the convenience of learning on your own schedule (asynchronous), the Television & Media Management program delivers top-tier education through both campus and online options.

Graduate students can pursue two options:

• MS in Television & Media Management
• Dual MS/MBA (two separate degrees in one comprehensive plan of study)

Graduates of the Television & Media Management program join a vibrant, diverse and passionate group of professionals from around the world, working at the cutting edge of media. Join them and be part of a program that opens doors to exciting leadership roles in television, streaming and multi-platform content delivery!

Why Study Television & Media Management at Drexel?

• Fast-track option - Allows students to complete their MS degree in 15 months (one year plus one quarter).
• Accelerated timeline - Helps students enter or advance in the industry while still completing comprehensive studies.
• Flexibility - Students choose from a wide range of electives to tailor their studies to their specific career goals.
• Inclusivity and Accessibility - Online students invited to attend any campus class, either in-person or virtually, at any time, offering the best of both worlds.
• Holistic and industry-specific approach - Professors have extensive backgrounds in television and media, and dive deep into the unique management challenges of this ever-evolving industry.
• Small class sizes - Students engage closely with faculty, peers and industry leaders, fostering deep connections that last well beyond graduation.
• Extensive alumni and professional network - The program's close-knit community actively supports students and fellow alumni in securing opportunities and career advancements.

Graduates emerge with not only an MS or MS/MBA in Television & Media Management but also with the skills, network, and confidence to thrive in the television and media industry.

What Will You Learn in the Television & Media Management Graduate Program?

The stand-alone MS degree offers a solid grounding in television and media management, as well as skills specific to business leadership. The dual MS/MBA option, offered jointly with the LeBow College of Business, allows students to integrate more business course content with the management practices of multi-platform television and media.

Learning objectives:

• Understanding revenue and financial models that drive the multi-platform media industry
• Confidently utilizing financial analysis tools
• Assessing present and emerging technology to successfully manage media organizations at the highest levels
• Functioning in the multi-dimensional world of programming which includes knowledge of content production, syndication programming and counter-programming response mechanisms, and understanding the complexities of multi-platform content delivery
• Understanding the importance of diverse teams in the media industry and utilizing that knowledge to lead organizations with a specific focus on equity and inclusion
• Learning and exercising the management, legal, and negotiation skills required to lead every level of the multi-platform media industry

Path of Study

The MS in Television & Media Management Program combines practical and academic experience in courses, such as:

• Diversity in Television & Media Management
• Multi-Platform Programming
• Audience Data and Analytics / Sales
• Media Law & Unions
• Ethical Decision-Making
• Money and the Media
• TV Technology and Innovation
• Media Systems and Dynamics

Degree requirements and sample plan of study for the MS program.

Degree requirements and sample plan of study for the MS/MBA program.

Degree requirements and sample plan of study for the MS-online program.

Career Opportunities with a MS in Television & Media Management

Television & Media Management Alumni are working in a diverse array of positions in the industry, including but not limited to:

• Advertising & Brand Strategy Director
• Anchor & Correspondent
• Brand Partnerships Director
• Business Analyst
• Chief Operating Officer
• Communications Manager
• Content and Events Manager
• Content Editor
• Content Strategy & Program Acquisitions Manager
• Digital Creative & Promotional Producer
• General Manager
• Head of International Development
• Media Sales and Planning Director
• Multi-Platform Content Manager
• Operations Director
• Owner, Multi-Media LLC
• Research Director
• Scripted Content Director
• Strategic Partnership Lead
• Senior Research Manager
• Vice President, Multi-Media
• Vice President, Audience Research