Television & Media Management
What is the Television & Media Management Graduate Program?
Drexel University's Television & Media Management Graduate Program prepares students to lead and innovate in the fast-paced, ever-changing world of multi-platform media. The program combines practical and academic experience, integrating business course content specific to the entertainment industry with a strong focus of building and expanding professional networks in order to springboard students' careers to the next level.
Students in the Television & Media Management program learn to master the art of:
-
Content Creation Management
- Media Deal-Making
- Cross-Platform Delivery
- Audience Measurement
Drexel's unique program offers a dynamic and flexible learning experience. From the energy of a live classroom (synchronous) or the convenience of learning on your own schedule (asynchronous), the Television & Media Management program delivers top-tier education through both campus and online options.
Graduate students can pursue two options:
- MS in Television & Media Management
- Dual MS/MBA (two separate degrees in one comprehensive plan of study)
Graduates of the Television & Media Management program join a vibrant, diverse and passionate group of professionals from around the world, working at the cutting edge of media. Join them and be part of a program that opens doors to exciting leadership roles in television, streaming and multi-platform content delivery!
Why Study Television & Media Management at Drexel?
- Fast-track option - Allows students to complete their MS degree in 15 months (one year plus one quarter).
- Accelerated timeline - Helps students enter or advance in the industry while still completing comprehensive studies.
- Flexibility - Students choose from a wide range of electives to tailor their studies to their specific career goals.
- Inclusivity and Accessibility - Online students invited to attend any campus class, either in-person or virtually, at any time, offering the best of both worlds.
- Holistic and industry-specific approach - Professors have extensive backgrounds in television and media, and dive deep into the unique management challenges of this ever-evolving industry.
- Small class sizes - Students engage closely with faculty, peers and industry leaders, fostering deep connections that last well beyond graduation.
- Extensive alumni and professional network - The program's close-knit community actively supports students and fellow alumni in securing opportunities and career advancements.
Graduates emerge with not only an MS or MS/MBA in Television & Media Management but also with the skills, network, and confidence to thrive in the television and media industry.
What Will You Learn in the Television & Media Management Graduate Program?
The stand-alone MS degree offers a solid grounding in television and media management, as well as skills specific to business leadership. The dual MS/MBA option, offered jointly with the LeBow College of Business, allows students to integrate more business course content with the management practices of multi-platform television and media.
Learning objectives:
-
Understanding revenue and financial models that drive the multi-platform media industry
- Confidently utilizing financial analysis tools
- Assessing present and emerging technology to successfully manage media organizations at the highest levels
- Functioning in the multi-dimensional world of programming which includes knowledge of content production, syndication programming and counter-programming response mechanisms, and understanding the complexities of multi-platform content delivery
-
Understanding the importance of diverse teams in the media industry and utilizing that knowledge to lead organizations with a specific focus on equity and inclusion
- Learning and exercising the management, legal, and negotiation skills required to lead every level of the multi-platform media industry
Path of Study
The MS in Television & Media Management Program combines practical and academic experience in courses, such as:
-
Diversity in Television & Media Management
- Multi-Platform Programming
- Audience Data and Analytics / Sales
- Media Law & Unions
- Ethical Decision-Making
- Money and the Media
- TV Technology and Innovation
- Media Systems and Dynamics
Degree requirements and sample plan of study for the MS program.
Degree requirements and sample plan of study for the MS/MBA program.
Degree requirements and sample plan of study for the MS-online program.
Career Opportunities with a MS in Television & Media Management
Television & Media Management Alumni are working in a diverse array of positions in the industry, including but not limited to:
- Advertising & Brand Strategy Director
- Anchor & Correspondent
- Brand Partnerships Director
- Business Analyst
- Chief Operating Officer
- Communications Manager
- Content and Events Manager
- Content Editor
- Content Strategy & Program Acquisitions Manager
- Digital Creative & Promotional Producer
- General Manager
- Head of International Development
- Media Sales and Planning Director
- Multi-Platform Content Manager
- Operations Director
- Owner, Multi-Media LLC
- Research Director
- Scripted Content Director
- Strategic Partnership Lead
- Senior Research Manager
- Vice President, Multi-Media
- Vice President, Audience Research