On July 31, CNHP participated in University Communications' Gong Show during Communications Day. They had two minutes to highlight, for 100 of their peers, their major marketing communication projects.
Roberta Perry, communications manager, wrote a Dr. Seussical poem which was punctuated by Paulina Leone, manager of marketing and recruitment, Craig Schlanser, senior graphic designer, and Laura Valenti, executive director of College engagement, marketing and communication (in order from the photo).
It looked like winning the prized Black Velvet Jacket and bragging rights was in the bag, but the College of Arts and Sciences' eked ahead with Family Feud. Here's the poem.
We have a new dean, perhaps you know.
Board the shuttle to center city, come say hello.
She has many ideas, both large and small.
Without a web person, could we do it all?
Dean Gitlin’s first order, right out of the gate,
Launch the Daily Dose, the web daily update.
Thanks to web services, particularly Chris,
Without whose help, the marked we’d have missed.
DD as we call it, highlights daily news.
Students and faculty, a veritable who’s who.
From scholarship to global to College events,
our readers are happy with DD’s contents.
Next on the long list of gargantuan projects,
Like it’s huge! Gigantic! And must be perfect!
Find the people of purpose representing our College!
Dig in deep Marcom! Uncover their knowledge.
Parlay their stories in words and photographs.
No biggie, we say, like climbing giraffes.
Out of the 20 we need, only six are complete.
The emails, the scheduling, rinse, repeat.
We’ll get them all done to distribute freely
on the web, on social, in print, yippee.
Last on the list, at least for now,
is one that’s pushing our general know-how.
To refresh the home page with new IA.
Get moving on it quickly, no time to delay.
Right, I know, I'm being dramatic,
but the lack of a webbie tech maybe problematic.
We want it right without a doubt
to secure our position, our title, our clout.
We’re the workhorse of the University, the largest by far.
With over 4,000 students, we’re setting the bar.
The projects we have from our high-profile exec,
will for sure keep us busy, so it’s all hands on deck.