As a general best practice, it is prudent to view your email signature as official Drexel University digital letterhead. In order to present a consistent and professional University-wide email identity, University Marketing and Communications has established a policy to ensure that email signatures display properly — and without unnecessary and problematic adornment — on desktop and mobile devices.

Email signatures should provide consistently branded information that is helpful in conveying crucial information, including:

• Your name and title
• Your college/school/unit affiliation
• Contact information
• Links to your website and institutional social media channels

By including excess information, an email signature can appear bulky and long, which will deter a majority of people from looking at it, let alone reading it or clicking links.

Often, most requests to add additional language or links to email signatures are better addressed through marketing solutions, rather than changes to identity guidelines. Please contact University Marketing and Communications with any questions.

Elements that are approved for use in email signatures

• The use of common fonts and font sizes that display correctly. These fonts include 10-point Arial and Times New Roman
• The use of black and blue colors only
• The use of plain text links to Drexel University social media channels

Elements that are not approved for use in email signatures

• Logos and other graphics, as they increase file size and load times, and can appear as attachments in some email clients.
• Any quotes, taglines or superfluous text that does not include name, title, affiliation, address and website. * This includes the mention of any ad hoc initiatives not approved by University Marketing and Communications
• Icons or other images with embedded links
• The use of any plain text links that do not link to Drexel University social media channels

Example of the approved email signature for Drexel University units

Administrative Unit Email Signature Example

Academic Unit Email Signature example

See sample email signatures for approved styling for the use of:

• personal pronouns
• alumni class years
• social media links

CONFIDENTIALITY STATEMENT

Some offices, departments, colleges, and clinical practices require a confidentiality statement be included with email signatures. The only University confidentiality statement approved for use by the Office of the General Counsel and Office of Corporate Compliance and Privacy for email signatures is the following statement:

This email and any accompanying attachments are confidential. The information is intended solely for the use of the individual to whom it is addressed. Any review, disclosure, copying, distribution, or use of this email communication by others is strictly prohibited. If you are not the intended recipient, please notify the sender immediately and delete all copies. Thank you for your cooperation. 

This confidentiality statement may not be altered. If you are currently using a different statement in your email signature, it must be removed.

INSTRUCTIONS FOR SETTING UP AN EMAIL SIGNATURE

1. Open email signatures, usually in Preferences or Tools of an email client or program.
2. Name and “Drexel University” are both set in Arial bold. Title and department are set in Times New Roman italic; address, phone, fax, and url link are in Times New Roman.
3. To set the correct Drexel Blue color for name and “Drexel University,” highlight and select font color in the email client. Options should be delineated as "Color Wheel," "Color Sliders," "Color Palettes," "Image Palettes," "Crayons," and/or "RCWeb." Select "Color Sliders."
4. In the "Color Sliders" window, select RGB from the color options drop-down menu.
5. In the number fields for Red, Green, and Blue, enter 0, 52, and 120 for those respective fields, and hit OK.

Or alternately, copy and paste the signature example above into an email client's signature editor. This technique only works on certain email clients, and may require additional editing.