Workshop for Writers with Seer Interactive

September 7, 2017

This Search Engine Optimization workshop focuses on creating search-engine friendly content to improve organic search visibility. Seer provides an overview of SEO best practices and provide information on how to research for and write audience-first, keyword-driven content.

Drexel Communications Day SEO Content Cheat Sheet [PDF]

Drexel Communications Day SEO Workshop Presentation [PDF]

Presentation Resource Links

• Answer the Public

  Provides long tail keyword suggestions for any phrase categorized by questions or prepositions.

• UberSuggest

  Provides keyword suggestions for any specific keywords based on MSV and alphabetized suggestions

• Google Keyword Planner

  Provides insights on keyword ideas, competition, and search volume once you have identified which keywords you’d like to potentially go after.

• SERP Preview Tool

  Enter your title tag, meta description, and URL to see how they'll appear in a Google search result.