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Search Engine Optimization

Workshop for Writers with Seer Interactive

September 7, 2017

This Search Engine Optimization workshop focuses on creating search-engine friendly content to improve organic search visibility. Seer provides an overview of SEO best practices and provide information on how to research for and write audience-first, keyword-driven content.

Drexel Communications Day SEO Content Cheat Sheet [PDF]

Drexel Communications Day SEO Workshop Presentation [PDF]

Presentation Resource Links

  • Answer the Public

    Provides long tail keyword suggestions for any phrase categorized by questions or prepositions.

  • UberSuggest

    Provides keyword suggestions for any specific keywords based on MSV and alphabetized suggestions

  • Google Keyword Planner

    Provides insights on keyword ideas, competition, and search volume once you have identified which keywords you’d like to potentially go after.

  • SERP Preview Tool

    Enter your title tag, meta description, and URL to see how they'll appear in a Google search result.