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Web Analytics

Google Analytics Technical Workshop

August 22, 2017

Google Analytics Technical Workshop Presentation [PDF]

Google Tag Manager (GTM) Reference Sheet [PDF]

Blog Posts

Analytics Workshop for Marketing Managers and Web Developers

September 7, 2017

This Analytics workshop focuses on data reporting as a product of the new Drexel Enterprise Google Analytics set-up. Seer explains how to navigate the Drexel GA account to find data and pull reports relevant to your department’s goals, and how to analyze that data to inform marketing strategy across all channels.

Drexel Communications Day Analytics Workshop Presentation [PDF]