Drexel University

A memorable and effective identity takes years to build, but it can quickly erode through a failure to protect and accurately implement the elements that define it.

This site provides the basic guidelines for Drexel University’s Identity Program, including how to use the primary logotypes. The elements outlined highlight the key visual and editorial tools available to represent and express Drexel’s unified image to the world. Used with care and imagination, these new tools will ensure that the university’s image will retain its impact and consistency for years to come.

The keys to Drexel's identity are:

• A system of wordmark, dragon icon and contrasting color
• Refined and clarified typographic standards
• Reinforcement of the "One University" concept, through consistent logotypes across academic units and administrative departments
• A design template for websites
• Defined editorial standards and a clear, unified voice