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Responsive design

Responsive web designs provide optimal viewing experiences across a wide range of devices.

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Brand implementation

When consistently applied, the University's brand identity elements convey the unique qualities of the University and create a coherent Drexel brand.

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Drexel University flags

The University banners are an iconic campus identifier, and use the official Drexel Colors and Wordmark to create a bold brand experience.

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Drexel University stationery is an important tool in helping the University communicate its brand message clearly.

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A memorable and effective identity takes years to build, but it can quickly erode through a failure to protect and accurately implement the elements that define it.

This site provides the basic guidelines for Drexel University’s Identity Program, including how to use the primary logotypes. The elements outlined highlight the key visual and editorial tools available to represent and express Drexel’s unified image to the world. Used with care and imagination, these new tools will ensure that the university’s image will retain its impact and consistency for years to come.

The keys to Drexel's identity are: