Business The Business concentration allows students to focus on the business and marketing disciplines within the music industry. After completing the music and music industry cores (which includes the coursework for a Minor in Business Administration), students concentrating in Music Industry Business study marketing, artist management, booking, touring, E-commerce, recording industry operations, the publishing industry, international recording business, and legal aspects of the music industry. Electives include Radio Management, Media Promotion, Music Merchandising, Music Venues and Concerts, Touring and Booking, Cities of Music and Culture, and Music Supervision.