Interactive Digital Media

The Undergraduate User Experience Design Degree

Technology and your future career prospects are evolving at lightning speeds. Where it was once as simple as pursuing “website design” or “programming,” today’s world offers—and demands—more. To truly succeed in tech and digital media, you need creativity, versatility, and an interdisciplinary skillset. You need to be able to see through the eyes of the user and understand projects from start to finish. You need to be a unicorn.

Interactive Digital Media (IDM) helps you get there.

• User Experience Design (UX)

  —Researching and advocating for the needs of people who will be using technologies, prototyping digital products, and working with agile methodologies

• User Interface and Interaction Design

  —Using tools like Adobe Creative Suite to create visual experiences for technology products

• Development

  —Programming the code (HTML/CSS, Javascript, PHP/MySQL, etc.) that makes products work in a variety of media (websites, apps, augmented and virtual reality, Internet of Things, etc.)

• Information Architecture (IA) and Content Strategy

  —Organizing and planning information systems for digital products

• Project Management

  —Managing workflows to keep yourself and teams on track

As a freshman, you learn the basics of design. In sophomore year, you learn the coding and development skills to bring those designs to life. Your junior and senior studies are focused on electives and interdisciplinary teamwork. You’ll spend six months working full-time within a company through Drexel’s Cooperative Education (co-op) program. Your capstone senior project will result in a full-scale, industry-level product launch. 

By the end of this program, you’ll have real-world experience, an enviable portfolio, and the highly adaptable skills to find your way in the uncertain, ever-evolving world of technology.