Drexel University’s Bachelor of Science in Entertainment & Arts Management is a four-year, full-time undergraduate program that prepares students for in-demand careers in the creative industries. The rigorous and dynamic Entertainment & Arts Management curriculum combines leadership and management skills with foundations in art, media, and entertainment. The program is designed to prepare students for careers as managers or artists by providing the following:

• A broad understanding of the business of entertainment and the arts, from for-profit commercial entertainment companies to non-profit arts and culture organizations.
• Real world work experience through co-op, internships, practically-based course projects, and producing opportunities.
• Skills development in creative disciplines of interest that either help bolster their career as an artist or provides them with valuable insight to manage creatives.
• Expert advice from and engagement with practicing professionals.

Students who major in Entertainment & Arts Management at Drexel can customize a plan of study based on their area of interest, learning in a hands-on environment from faculty who are leaders in media and entertainment fields. Start your application today.

Entertainment & Arts Management Program Course Requirements

Drexel Westphal’s undergraduate major in Entertainment & Arts Management is a 181-credit program. Students fulfill general education requirements in English Composition, the humanities, and the natural and social sciences while also taking major-specific courses in their first year of study.

Within an immersive learning environment, students gain exposure to the rapidly evolving industries of entertainment, media, and the visual and performing arts. Entertainment & Arts Management majors take required courses in:

• Artist Representation and Management
• Arts, Culture and Society
• Law for Entertainment and Arts Managers
• Entertainment Promotion and Branding
• Copyrights and Trademarks
• Introduction to Fund Development for the Arts

Entertainment & Arts Management majors also take business and economics courses, such as:

• Principles of Microeconomics
• Introduction to Money and the Media
• Organizational Behavior
• Introduction to Marketing Management

In addition to required arts management courses, students in the Entertainment & Arts Management program take practical and studio courses in their field of interest. This approach allows Entertainment & Arts Management students to gain a full understanding of the creative industries, from the visual and performing arts to digital media, sports entertainment, and television.

Dual Degree Options in Entertainment & Arts Management

Drexel Westphal’s Entertainment & Arts Management program offers two dual degree options: BS/MBA and BS/MS.

BS/MS in Entertainment & Arts Management

Students who graduate from the Bachelor of Science program in Entertainment & Arts Management with at least a 3.5 GPA qualify for automatic admission to Drexel Westphal’s Master of Science program in Arts Administration & Museum Leadership. This program option is ideal for students looking to enter nonprofit arts management careers with an advanced degree.

BS/MBA in Entertainment & Arts Management

Students in the Entertainment & Arts Management program may pursue an accelerated BS/MBA in partnership with Drexel’s LeBow College of Business. This dual degree program option allows students to graduate with both a Bachelor of Science in Entertainment & Arts Management and the MBA degree in only five years.

Not sure which degree option is right for you? Schedule a one-on-one appointment with a member of the Recruitment team today.

Entertainment & Arts Management Concentrations

The highly competitive and ever-changing fields of media, entertainment, and the arts are some of the fastest growing in the United States and around the world. While these industries share many foundations, no two disciplines are the same, each requiring its own set of industry-specific skills and knowledge. Drexel Entertainment & Arts Management majors can declare a concentration in Visual Arts Management, Performing Arts Management, or Media Management tailoring their coursework to prepare them for a career in their field of choice.

Visual Arts Management Concentration

Entertainment & Arts Management majors specializing in Visual Arts Management take required courses in visual material culture, and can choose to take studio courses in photography, design, drawing, or painting. This foundation in the fine and visual arts is combined with management coursework tailored to galleries, exhibition design, museum leadership, and related careers. Students in the Visual Arts Management concentration can expect to take courses in:

• Gallery and Collection Management
• Exhibition Design
• Fine Arts Market Development
• Trends in Visual Arts

Visual Arts Management students select additional studio art courses, such as:

• Photography
• Figure Drawing
• Painting

Performing Arts Management Concentration

Drexel Entertainment & Arts Management majors who concentrate in Performing Arts Management learn the ins and outs of managing both nonprofit and for-profit performing arts organizations. Students in the Performing Arts Concentration can focus widely on the performing arts or specialize further in dance or theatre. While pursuing a Performing Arts Management Concentration, students take classes in music, theatre, and dance, and participate in Drexel’s ensembles—either as performers, stage managers, producers, designers, or technical crew. Practical experience onstage or backstage is combined with courses in:

• Volunteer and Board Management
• Box Office and Venue Management
• Performing Arts Touring
• Producing for Live Entertainment

For a further breakdown of required and elective courses in the Performing Arts Concentrations, visit the Drexel Course Catalog.

Media Management Concentration

Entertainment & Arts Management majors pursuing the Media Management Concentration can further specialize in either Digital Media or Cinema and Television. Students in both specializations take courses in communications, marketing, and technology while also studying the practical and creative aspects of film, television, video game design, or web and UX/UI design. Media Management Concentration students can expect to take courses like:

• New Technologies in Communication
• Media and Entertainment Business
• Media Law and Ethics
• Advertising & Integrated Marketing Communications