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Design & Merchandising Major

A Design & Merchandising (D&M) degree from the Westphal College of Media Arts & Design combines creativity and business across the fashion and lifestyle industries. From product development to buying and marketing, students in the D&M program are exposed to a variety of career paths in textiles, manufacturing, retail, media and public relations through our innovative co-op program, industry projects integrated into various courses, and our esteemed faculty who have years of experience in the industry.

Through the Design & Merchandising program, students will develop an appreciation for fashion, style and product quality, learn to communicate verbally and visually through traditional and emerging media, and gain the business knowledge and skills to promote goods and services in the global marketplace. Students will have the opportunity to stage the Drexel Fashion Show, produce the award-winning D&M lifestyle magazine, and develop retail strategies for in our retail lab.

Students can complete their Bachelor of Science in Design & Merchandising degree in four years, with a six month co-op during their junior year.

What will you learn in Design & Merchandising?

Ranked 10th in the United States and 2nd among East Coast schools by Fashion-Schools.org, Drexel Westphal’s undergraduate Design & Merchandising program provides students with the experience and leadership skills to create and execute business strategies in the fashion industry in the classroom and on the job, through Drexel’s renown cooperative (co-op) work experience.

“Even before I started my undergraduate career, I always wanted to start my own business. Drexel brought out my entrepreneurial spirit. The rigorous ten-week terms, my co-op experience, study abroad and invaluable mentorships, I acquired the confidence and skills to try it out.”
- Ana Prodanovic, 2015 graduate

Learn more about how our alumni have succeeded across the business of fashion.

While working locally, nationally and/or internationally, students gain valuable industry experience developing a worldwide consciousness of the business and establish a professional network. Students have the opportunity to gain skills in the following areas:

  • Trend forecasting & analysis
  • Presentation Techniques
  • Textiles
  • Buying
  • Visual Merchandising
  • Product & Brand Development
  • Retail Operations
  • Styling
  • Costing
  • Merchandising Analytics
  • Sourcing Strategies
  • Product Lifestyle & Sustainability
  • Social media & Digital Commerce
  • Magazine creation & publication
  • Event Production
  • Entrepreneurship

To further enhance global understanding, students are encouraged to immerse themselves in short- or long-term study abroad programs in cities including London, Paris, Florence, Prague, or Reykjavik.

The program is active in its partnership with the National Retail Federation and the American Collegiate Retailing Association and maintains agreements with leading industry software providers.

Have a question about design and merchandising at Drexel? Ask a current student!

Career Opportunities in Fashion Merchandising and Design

Students who complete the program are prepared for success in a wide range of fields:

  • Retail Operations, Buying & Merchandising
  • Marketing & PR
  • Product Development
  • Entrepreneurship

Also in Design & Merchandising

  • D&M Magazine
  • D&M Shop
  • D&M Experience
  • Design & Merchandising Summer Program