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Business Enterprises at Westphal

Business Enterprise is a critical part of the learning experience at the Westphal College. In many of our departments and programs, students participate in businesses as part of their education on and off campus. Our in-house enterprises offer students the opportunity to learn how to operate a business enterprise using a hands-on method, while promoting the work and products of Drexel University faculty, students, alumni, staff and the surrounding community. Media students can get involved as producers, directors, camera operators, gaffers and in other production roles. Below are some examples of the business enterprises houses within our college:


D&M Shop

The Design & Merchandising Program strives to be innovative and collaborative, while preparing students for the challenges of global business and design worlds. The d&mShop, created as the Design & Merchandising Program’s retail learning laboratory, facilitates hands-on learning in all aspects of the retail arena, affording students the opportunity to create and sell product, develop marketing and signage and execute merchandising strategies through an entrepreneurial experience. Students work in a “real” environment to execute retail solutions through an operational business.

Translating industry experiences and expertise into the classroom has always been a priority for the Design & Merchandising program. The learning laboratory role of the d&mShop has always been incorporated into curriculum, and the original objective still holds true today: To offer students the opportunity to learn how to operate a business enterprise using a hands-on method while promoting the work of Westphal College faculty, students, staff and alumni. Through the online component of the store, students will learn to start, build and grow an online business to profitability. A functioning online store gives students a unique experience that builds their skill sets for co-op and beyond graduation.

To learn more about the d&mShop, see the pop-up calendar, and for product submission rules, please visit our website.

To shop online, go to


DUTV - Drexel University's Television Station

Drexel University’s television station is carried throughout Metropolitan Philadelphia by both Comcast and Verizon FIOS and reaches more than 400,000 homes. The station broadcasts from The Paul F. Harron Studios, home to two fully equipped studios and remote production and post production equipment. 

Any student at Westphal can work at DUTV. The station broadcasts on a 24-hour schedule and provides ample opportunities for students to participate in front of and behind the camera. Those who want to gain additional professional production experience can participate in the station’s professional training program and may join the production staff through co-op positions, internships, work study, and part-time work. 

Our students produce DNews – a monthly magazine show covering all things Drexel, OFF CAMPUS – a scripted comedy series written and produced by students. Numerous Drexel events are televized including the annual Drexel Fashion Show and the annual MAD Dragon Concert.

For more information on DUTV, please visit

Mad Dragon Records

MAD Dragon Records (MDR) is our in-house record label with major national distribution through ADA/Warner. Our label has released 32 titles from 17 different artists and has been featured in several hundred newspapers and magazines in the US including CMJ, Billboard, Rolling Stone, Fortune and The New York Times since its inception in 2004Music Industry majors work as A&R reps, concert promoters and press agents as part of MAD Dragon Records. 

The various MAD Dragon releases include Dreams Don't Count by critically acclaimed songwriter Jules Shear, the gospel infused roots rock of Hoots & Hellmouth (S/T) and their 2009 follow up LP, The Holy Open Secret, Matt Duke's literate and dynamic debut Winter Child, rockin' singer-songwriter Andrew Lipke's The Way Home and sophomore release Motherpearl & Dynamite, the Swimmers indie pop darlings debut Fighting Trees and follow up People Are Soft, Toy Soldiers' Whisper Down the Lane, the annual Unleashed compilation series (Unleashed 1,2 3, 4, 5 & 6) and XYX. The Associated Press (AP) has syndicated two stories about MAD Dragon, including a feature covering The Redwalls appearances on The Late Show with David Letterman and The Tonight Show with Jay Leno. MAD Dragon Records was twice awarded College Label of the Year by The Independent Music Awards. MAD Dragon Records receives generous support from the Kal and Lucille Rudman Institute from Entertainment Industry Studies

Click here to visit MAD Dragon Records' Website.

WKDU 91.7 FM Radio

WKDU is the Philadelphia area’s largest free-format radio station broadcasting on the FM dial. The station supports the local music community by playing local music, broadcasting local bands, and playing genres and styles ignored by other stations. The diverse schedule of radio programming is entirely operated by Drexel University student and alumni DJs. For more information on WKDU, please visit: