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Pamela Yau, photo by Ryan Collerd
Pamela Yau
Assistant Teaching Professor and Thesis Director, Arts Administration & Museum Leadership

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Pamela Yau is an arts administration educator, producer, and publicist. She has taught in the graduate arts administration programs at Columbia University's Teachers College and Drexel University. A native Philadelphian, Pamela has previously served as the Special Projects Coordinator for the City of Philadelphia's Office of Arts, Culture, and the Creative Economy, where she produced and programmed special events and performances for the City including Philly Celebrates Jazz, Philadelphia's celebration of Jazz Appreciation Month and the Culture in the Courtyard performance series at Philadelphia City Hall. She was also responsible for leading the public relations and marketing efforts of the Office. 

Pamela has worked extensively with arts organizations and artists across the cultural sector to create and implement tailored digital and social media public relations and marketing campaigns and strategies. Her approach to digital marketing of the arts includes the two-fold objective of reaching target audiences and increasing public engagement. Pamela has been honored by Billy Penn as a part of "Who’s Next Communications" as an up-and-coming communications leader in Philadelphia. 

As a strong believer of embracing new technology to communicate the creative and performing arts to the public at large, Pamela has spearheaded projects that have ranged from the integration of social media into the exhibition The Happy Show by legendary designer Stefan Sagmeister to the creation of music blog, MusiQology.com, in collaboration with composer and University of Pennsylvania professor Dr. Guthrie Ramsey Jr. Pamela holds a Bachelor of Arts from University of Pennsylvania in Communications and Political Science with a minor in East Asian Languages and Civilizations (Chinese) and a Master of Arts with merit honors from City, University of London in Cultural Policy and Management. Her Master’s dissertation was on the characteristics of creative startups in an economic downturn.

 

BA, Communications and Political Science, University of Pennsylvania; MA, Cultural Policy and Management, City University London