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Monika Julien
Monika Julien
Assistant Teaching Professor, Music Industry



Over the past decade, Monika has been creating, executing, and overseeing music marketing strategies and programs for globally-recognized brands such as Red Bull, Converse, and more. Her creative and forward-thinking mindset towards the music business landscape has allowed her to work on some of the world’s most prolific branded music campaigns – from unique concert series to artist collaborations.

Before joining Drexel University’s Music Industry faculty, Monika led Red Bull’s culture marketing strategy and programming in New York City. Monika oversaw multi-disciplined project teams and campaigns for events including Red Bull Music Festival, Red Bull Culture Clash, Red Bull BC One, and Red Bull Skate NYC Stages. Additionally, she empowered independent music creators, promoters, and cultural scene leaders through building and nurturing community partnerships and supporting local events.

Prior to her time at Red Bull, Monika was an Account Director at Cornerstone Agency and The FADER, a strategic marketing and creative agency and a leading cultural media company that have been at the forefront of facilitating brand and music partnerships for over two decades. At Cornerstone and The FADER, Monika oversaw music marketing campaigns and programs for brands like Converse, Sonos, Spotify, and Pabst Blue Ribbon, among others. Notably, she played a major role in expanding Converse’s groundbreaking community-based program Converse Rubber Tracks from a single recording studio in Brooklyn to a global music platform for emerging and established artists.

Monika is an alumni of Drexel University’s Music Industry Program. While she was a student, Monika served as Program Director and DJ at the university’s award-winning college radio station WKDU.