Nicole Haddad started her made-to-order contemporary sportswear business immediately
after graduating from the Graduate Fashion Design program. She was later joined by her
brother Jared and together they hope to fight the fast fashion industry by producing quality,
classically styled clothes with a modern twist that won’t break down after just one trip through
the washing machine. They recently were awarded Philadelphia Magazine’s Best of Philly 2019:
Best Sustainable Brand.
Their “slow fashion” approach — extensive fabric research and testing, and careful design
and fitting — opposes the human and environmental exploitation of industrial clothing
production. All fabrics are hand-printed, using sustainable ink, in their studio, or machine
knitted by locally sourced mills. They hire local seamstresses with as much as 50 years of
experience in the industry, skills that ensure their products will last and eliminating the
need for long lead times; and reducing the carbon footprint created by global sourcing and
production. All garments are machine washable.
They produce their distinctive clothing in a sunny fifth-floor studio in South Philly’s
Bok building. Their line can be purchased from their online store lobomau.com, nineteenthamendment.com/pages/lobo-mau and www.wolfandbadger.com/us/designers/lobo-mau. Their new store opened on February 1, 2020 in Queens Village, located at 700 South 6th Street, Philadelphia.