For a better experience, click the Compatibility Mode icon above to turn off Compatibility Mode, which is only for viewing older websites.

Rajneesh Suri, PhD

Interim Senior Vice Provost

Academic Industry Partnerships

In addition to his role as Senior Vice Provost, Rajneesh Suri, PhD, is Vice Dean for Research & Strategic Partnerships and a professor of marketing at the LeBow College of Business.

Suri has authored several research publications, presentations and book chapters on topics related to consumer behavior and pricing and promotions. His research has been presented before various international associations in Asia, Europe and North America and his teaching and research have received national awards. Suri has worked in managerial roles with global firms including McKinsey & Company, Unilever, HCL Technologies and Suzuki Motors.

Suri’s work focuses on how consumers form value using price and brand drivers. His work examines consumer experiences, and the effects of price and other marketing communications on consumer decision making. In addition to traditional methods, his current interdisciplinary research involves neuroimaging (fNIR: functional near infrared spectroscopy, and EEG) and other physiological tools to test predictions. His work has been cited by national and local media outlets. He co-authored a book and has articles in publications that include Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Journal of Business Research, and Psychology & Marketing. His research has been awarded one of the highest citations (2014-16) in the Journal of Retailing and has received the Literati Award of Excellence  from Emerald Publishing. He was the Research Fellow at the Center for Hospitality Research at Cornell University (2001-2002) and with the Center for Research Excellence at LeBow (2005-2007).

Suri teaches consumer behavior and behavioral pricing. His teaching has been recognized with the 2015 Lamb-Hair-McDaniel AMS Outstanding Marketing Teacher  from the Academy of Marketing Science and the 2009 Hormel Meritorious Teaching Award from the Marketing Management Association. He has been a teaching fellow twice (2006-08; 2014-16) at the Center for Teaching Excellence at LeBow. His academic credentials include a Bachelor of Engineering (Mechanical) from the Delhi College of Engineering (University of Delhi), an MBA from the Indian Institute of Management, Calcutta, and a Ph.D. in Marketing from the University of Illinois at Urbana-Champaign.