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Greening Your Brand

March 12, 2009

Greening Your BrandGreening your Brand: Orly Zeewy, a brand identity consultant and communications strategist, gave the talk Greening Your Brand: Standing Out in the Green Economy about creating stronger products and companies through the use of sustainability and environmentally conscious strategies. Orly clients include Kraft General Foods and Astra/Merck and she provides strategies for Fortune 500 companies to make their brands both greener and more visible to the public.