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Fashion,D&M and Prod, Community Engagements

D&M on Lancaster Ave D&M on Lancaster Ave

One of this college’s longest community engagements comes from our Design & Merchandising program in which students have designed visual merchandising displays for the windows of local businesses for more than a decade.  This year, with the help of Vice Provost for University & Community Partnerships, Dr. Lucy Kerman, students in Visual Merchandising 1 classes worked with five different businesses on the Lancaster Ave. corridor.  The businesses chosen along the corridor were selected in partnership with The Enterprise Center’s Retail Resources Division, which is run by Andrew Toy.
 
Anne Cecil and Kristen Ainscoe, Design & Merchandising Professors, divided students into teams to spend the first few weeks of the project negotiating and planning for window designs that would entice pedestrians in from the streets.  Once the concepts were finalized, the teams began installing their designs in store windows.  Finally, professors, business owners and community partners critiqued the installations. The five final displays can be seen in the store windows of Central Market, Hair Thang, Terry’s Nailery, Party Dollar and Bukateria through the Holiday shopping season.