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With over 20 years of experience, Georgena has designed brand and packaging programs for some of the world’s most recognizable licensable properties. As a seasoned Creative Director, she has led teams of designers and illustrators while fostering strong client relationships, translating their visions into tangible assets. Over the course of her career, this specialized focus has demanded a constant eye towards emerging trends and a creative approach tailored to diverse audiences spanning from preschoolers to gamers to aficionados of drop culture in the luxury market.
In her personal work Georgena is currently on an exploration of themes surrounding mythology, goddess culture, and feminine energy. Her current mediums include screenprinting, ceramics, and jewelry. Keeping a sketchbook and drawing are a big part of her practice. Much like her approach to brand design, her personal work is driven by a consideration for the end user, whetherit be for rituals of daily life (drinking tea) or sacred ones (ceremony), she delights in making new objects that connect us to the present moment and to all of time.