Phillip Thierman is a Digital Marketing Analyst who works with Spencers Gifts/Spirit Halloween LLC. He provides awareness and drive conversion for their E-Commerce websites. Phillip knows that to build a competitive advantage in E-Commerce, you need to stay up to date on the latest trends and forecasting. He has worked for fashion and tech startups and writes on the latest news of the fashion industry for his blog, Fashion Report. He is a Google Certified Digital Marketing Analyst and has extensive experience on the Customer Journey Lifecycle for E-Commerce Shoppers. For him the Retail & Merchandising degree has been very fulfilling and exciting!