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Andrea Gould

MS television management '14

Andrea Gould headshot 300x300

Tell us what you're currently doing and what's involved with the position

Senior Analyst, Advertising Research at Comcast Spotlight supporting the Philadelphia Regional/National Sales teams.

Compile and translate market research into insightful, compelling sales stories that strategically position the value of Comcast Spotlight's suite of marketing solutions.

Can you share your path since graduation that lead you to your current gig?

Since graduation, I worked for 3 1/2 years at Harmelin Media in Bala Cynwyd, PA- first as a Media Assistant/Analyst on the Buying Team and then as a Research Analyst in the Research/Insights Department.

From there I went to Charter Communications in Stamford, CT and work for a year and a 1/2 as a Senior Analyst, Media Research & Strategy for their Corporate Marketing Department.

What are the key skills required to handle your job?

-  confidence to command a room, the ability to find a story behind the numbers, organized, forward thinking

How did Drexel prepare you for getting to this point in your career?

Drexel is a place of opportunity, from my Graduate Assistantship, to our professors from various backgrounds, to the internships made available.

This land of opportunity allowed me to build my network. I met celebrities, I interned at CBS 3/CW Philly in 3 departments (Sales, Research and Programming with Perry Casciato who was also my Programming Professor).

The Audience Measurement class taught by Terry Maher sparked my Research interest and he later became my boss at Harmelin and recently invited back as a guest lecturer to speak to his class.

What advice would you like to go back and give to your undergraduate self?

Don't stress, it will all come full circle and you will be fine.