Amarissa Imoukhuede is a Digital Marketing & Paid Media Strategist and Fashion Editor with a global career rooted in fashion, media strategy, and cultural storytelling. A 2018 graduate of Drexel University’s Fashion Industry & Merchandising program, she has worked across both corporate and editorial spaces, shaping how brands communicate and scale across platforms and audiences.
Amarissa currently works at The New York Times on the Growth Media team, where she leads paid media strategy for international markets and helps scale one of the world’s most influential news platforms through cross-channel global advertising. Before joining The Times, she served as the Global Omni Media Planning Coordinator at Calvin Klein, managing multi-million-dollar paid media campaigns across several regions and overseeing the brand’s iconic OOH placements in NYC and Los Angeles.
Alongside her corporate work, Amarissa is the Founder and Editor-in-Chief of Fashion Talk, a digital fashion and culture publication read in 80+ countries. Through Fashion Talk, she launched Student Voices, a student writing program that collaborates with institutions like Drexel University to provide hands-on editorial training, mentorship, and publication opportunities for emerging writers in fashion media.
Amarissa remains actively engaged in Drexel’s creative ecosystem as a recurring guest speaker and proud Advisory Board member, championing industry access, diverse storytelling, and mentorship. Her work reflects a commitment to shaping the future of fashion media, not only by contributing to the industry but by developing the next generation of voices who will lead it.