Info For:

Yanliu Huang, PhD

Professor, Marketing
Expertise marketing consumer behavior

Yanliu Huang, PhD is a professor of Marketing. Her research interests are focused on new technology in marketing, in-store decision making, consumer planning, consumer welfare and retailing. She conducts both field and lab studies to answer important research questions, including essential real-world business questions.

Huang’s research has been published in leading academic journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Organizational Behavior and Human Decision Processes.

Her research has been featured by multiple renowned media outlets, including Wall Street Journal, NPR, Fox News, NBC, Inc., CNN, Business Insider and The Economist.

Related from the Drexel News Blog

Contact

215.895.2809 yh364@drexel.edu

Media Inquiries

Annie Korp

amk522@drexel.edu 215.571.4244

In The News

Walmart’s Rollback of Self-Checkout Continues. This Time in South Philadelphia.
Apr 28, 2026
Yanliu Huang, PhD, a professor in the LeBow College of Business, was quoted in an April 28 Philadelphia Inquirer article about a South Philadelphia Walmart that is scaling back their self-checkout options. The article was also mentioned in an April 28 episode segment of WHYY-Radio’s “Studio 2.”
Philadelphia-Area Shoppers Don’t Regret Panic Purchasing Korean Skincare, Mexican Cokes, and Japanese Stationery Amid Tariff Uncertainty
Apr 11, 2025
Yanliu Huang, PhD, a professor in the LeBow College of Business, was quoted in an April 11 Philadelphia Inquirer article about Philadelphia area consumers rushing to make purchases of items that could potentially be impacted by the most recent round of tariffs.
Are Customers (And Grocery Stores) Over Self-Checkout?
Jul 17, 2024
Recently published research on how regular checkout systems provide greater grocery store loyalty than self-checkout systems, co-authored by Yanliu Huang, PhD, a professor in the LeBow College of Business, was mentioned in a July 17 Salon article about the recent trend of consumers and businesses preferring the removal of self-checkout systems.
Earning a Free Easter Ham Is Easier Than Ever
Mar 27, 2024
Yanliu Huang, PhD, an associate professor in the LeBow College of Business, was quoted in a March 27 Philadelphia Inquirer article about free ham and turkey promotion for grocery store customers that spend a specific amount of money in stores like Giant and ShopRite, that typically run during holiday seasons.
‘I Hate Self-Checkout!’: Viewers Defend CVS Shopper Going off on Self-Checkout Machine
Mar 25, 2024
Recently published research on how regular checkout systems provide greater grocery store loyalty than self-checkout systems, co-authored by Yanliu Huang, PhD, an associate professor in the LeBow College of Business, was mentioned in a March 25 Daily Dot story about a viral TikTok video of CVS customers complaining about the company’s self-checkout.
Self-Checkout Faces Customer Backlash, New Research Shows
Jan 25, 2024
Recently published research on how traditional checkout systems provide greater grocery store customer loyalty than self-checkout systems, co-authored by Yanliu Huang, PhD, an associate professor in the LeBow College of Business, was mentioned in a Jan. 25 Inc. article.
Self-Checkout Is Alienating Shoppers, New Research Finds
Jan 24, 2024
Yanliu Huang, PhD, an associate professor in the LeBow College of Business, was quoted in Jan. 24 Business Insider and WNYW-TV (FOX-New York) stories about recently published research she co-authored on how regular checkout systems provide greater grocery store loyalty than self-checkout systems. A Jan. 23 CNN story on the research was republished by KYW-TV (CBS-3) and other CBS affiliates on Jan. 24.
That Rotting Bag of Spinach in Your Fridge? It’s Costing You
Dec 28, 2023
Yanliu Huang, PhD, an associate professor in the LeBow College of Business, was quoted in a Dec. 28 Wall Street Journal article about tips to optimize a food budget, including writing shopping lists on a piece of paper instead of a digital format like a phone. Huang's study on paper lists vs. digital lists was also mentioned in a Jan. 4 segment of This Morning with Gordon Deal when he interviewed the author of the Wall Street Journal article.

Related Articles

a person scans a carton of strawberries at a self-checkout in a grocery store Does Self-Checkout Impact Grocery Store Loyalty?
Jan 4, 2024
Researchers from Drexel University's LeBow College of Business conducted five studies that showed customers are more likely to remain loyal to the grocery store when using regular checkout service compared to self-checkout systems.

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