University Marketing and Communications provides standards for web design and content that supports consistent branding and presentation of information to strengthen the University's web presence and help deliver a concise message to anyone that is viewing Drexel's many websites.

Web Design Guidelines

In addition to global standards that every website must adhere to, additional guidelines exists for academic, administrative, and alternative website designs.

• Global Design Standards: apply to all websites and define rules for site navigation, footer, and basic design elements.
• Academic Design Standards: required for use by all colleges and schools.
• Administrative Design Standards: required for use by all administrative departments.
• Alternative Design Standards: for sites not managed by administrative units but are not a college or school, such as centers and institutes.

Branding Guidelines for Digital Media

The University has general guidelines that apply to its branding for both print and digital media. Specifications for digital use are provided.

Logotypes

Colors

Fonts

Editorial Guidelines

The Drexel University Editorial Style Guide is a references for University communicators to use when preparing copy for print and electronic distribution; including websites. It exists to help ensure that Drexel colleges, campuses, programs, etc., are identified in a consistent manner and to address commonly encountered style questions.

Editorial Style Guide

HTML Guidelines

Unlike print media, web content has technical considerations and must be marked up properly. HTML (hypertext markup language) is the standard method used to create web pages and has semantic rules for structuring and presenting text and images. This expands beyond most users' experience of interacting with websites in a visual context: web browsers also use markup elements to present web pages as audible content for users who may be visually impaired and using a screen reader. Correct markup also impacts search engine optimization rankings and provide an overall better user experience.

Formatting Text

Accessibility & Usability