SEI and Drexel University announced the findings of an interactive usability study conducted to enhance the SEI Wealth PlatformSM (the Platform) end-client experience. Executed in the Behavioral Science Laboratory of Drexel’s LeBow College of Business as a Corporate and Executive Education project, the study employed brain imaging to measure cognitive functions while test subjects used the Platform’s consumer-facing wealth management portal. SEI established the core design tenets and principles, and worked with Drexel professors and research students to validate the design and ensure the experience was truly engaging for consumers.

Drexel University’s LeBow College of Business has named Richard J. Green, chairman and CEO of Firstrust Bank, as its 2017 Business Leader of the Year. Green will be honored at a luncheon celebrating his achievements on April 20 from noon to 1:30 p.m. at the Hyatt at The Bellevue.

Drexel University Online recently formed an alliance with the U.S. Office of Personnel Management (OPM) that will provide an opportunity for OPM employees and their immediate family members to enroll in an online Drexel degree or certificate program with significant tuition savings.

A poll asked a panel of business school professors to grade Lyft and Uber, app-based, ride-hailing services, on their reactions to Donald Trump’s executive order barring visitors and refugees from seven predominantly Muslim countries to the United States. Lyft was quick to oppose the ban and donated $1 million to the American Civil Liberties Union (ACLU) while Uber was more equivocal and continued to operate despite the publicized Taxi walkout.

St. Lucifer Foods Co. LLC. headed by two Philadelphia-based culinary entrepreneurs, created their company’s first spice blend with a broad goal to make anything it seasoned, taste better. Creators Ted Ebert and Tom Hewell aimed to portray ‘The Glory of Hot’ – and their masterful blend of garlic, salt, vinegar and fiery habanero peppers, achieved just that. But, as a single spice blend, getting adequate space on the grocery shelves became a problem. To build out their spice family, they turned to students in The Drexel Food Lab and Drexel University’s Center for Hospitality and Sport Management to turn up the imagination, testing and creation process of their second spice blend.

Drexel University’s Alison Young, executive director of the Institute for Strategic Leadership in the LeBow College of Business, was one of 20 U.S. leaders from government, business and civil society to be selected as a 2017 Eisenhower Fellow. The fellows are some of the leading minds in education policy, consumer protection, agriculture, diplomacy, defense, education, health, media, immigrant integration and public service.

It has been widely thought that brand search volume — the counts of queries that a search engine receives from users that include specific brand names, like “iPhone” — can predict sales for that brand. Google makes this information available to marketers for free through Google Trends, an application that allows anyone to see how frequently popular brand names are searched, and it has become a valuable tool for marketers. But new research from Drexel University, Brigham Young University and Google shows there is a lot more to consider when looking at the large number of queries that include brand names.

Drexel University has named Daniel M. Filler, JD, dean of the Thomas R. Kline School of Law. A highly accomplished legal scholar, practitioner and academic, Filler will ensure Kline Law’s position as a national leader in training law students to be resourceful advocates, while expanding the reach of its programs to attorneys and legal scholars around the world.