Monika Julien
Julien is an experienced strategic marketing professional who has managed music marketing strategies for globally recognized brands including Red Bull and Converse. Her expertise lies at the intersection of music, culture, brand partnerships, and inclusion, with a deep understanding of how companies are seeking to align themselves with entertainers, cultural influencers, and popular youth culture.
She has over a decade of experience developing and executing music and culture marketing initiatives for brands. She led Red Bull’s cultural marketing strategy and programming in New York City, producing events such as the Red Bull Music Festival, Red Bull Culture Clash, and Red Bull Skate NYC Stages. Julien has also developed music marketing campaigns for brands including Converse, Sonos, Spotify and Pabst Blue Ribbon; and played an integral role in developing Converse’s community-based Rubber Tracks program for emerging and established recording artists.
Julien is a graduate of Drexel’s Music Industry program and former program director and DJ of its student radio station, WKDU. Her teaching and advocacy centers around building community and expanding inclusive representation and opportunities for women and people of color in the music industry.
