Master of Science in Strategic and Digital Communication
The swift advance of digitization is being felt in nearly all disciplines and industries, and perhaps nowhere as robustly as the field of communications. Organizations in the private, public and nonprofit sectors are seeking talented professionals with a firm grasp of communicating in the digital age.
Drexel’s Master of Science in Strategic and Digital Communication (MS-SDC) provides an outstanding foundation for communication careers in the 21st century. The program prepares you to succeed in various media environments and platforms, as well as in communication contexts that are characterized by advanced digitization.
- Rolling admissions
- Convenient evening classes
- Attend full- or part-time
- Online or on-campus options
- Earn 45 graduate credits
- Complete in just over a year (full-time)
With a robust core curriculum consisting of seven courses (21 credits), the program provides a strong grounding in theoretical approaches to communication, ethics and media/communication policy. This theoretical basis is designed to ensure that, as the field changes, you will continue to have an intellectual framework for evaluating and implementing new technologies and adapting to changing media environments. Furthermore, the program fosters leadership skills that will help you lead teams to be innovative communication professionals in digitized media environments and different organizational communication contexts.
The MS-SDC degree emphasizes flexibility, encouraging you, in consultation with your faculty adviser, to craft an individual course of study tailored to your interests and career goals. Throughout the curriculum, you will use four Communication electives (12 credits) to increase communication skills or to further develop areas of specialization. An additional four free elective courses (12 credits) can be taken in Communication or in other departments across the University. This allows you to continue to tailor your plan of study, to add on a graduate minor, or to complete a certificate program.
Two Specialization Areas:
Strategic communication has much to offer for those looking to work in public relations as well as with for-profit and nonprofit organizations. You’ll choose from courses such as PR Writing and Planning courses, Crisis Communication, Media Relations, Nonprofit Communication and others.
With communication increasingly becoming digitized, the program offers courses such as Strategic Social Media Communication, Digital Publishing, Digital Media Environments, Social Media Concepts That Matter and others.
DREXEL MS IN COMMUNICATION STUDENTS WILL:
- Learn from outstanding faculty members who either hold a PhD or possess considerable industry experience
- Demonstrate an in-depth understanding of communication practices in a digitized world
- Locate, critically assess and communicate about scholarly literature, concepts, theories and methods in the field of communication
- Apply major concepts and theories in the production of professional messages in a digital age
- Master clear and effective communication of ideas across all communication platforms and environments in a changing digital media landscape
- Analyze the impact that digitization and related changes in technology have on thinking, learning, remembering and creating, and possess the professional ability to adapt to new technology for new applications
- Integrate awareness of diverse audiences, cultures and environments into learning and professional experiences, and to apply these to professional communication contexts
- Recognize relevant industries, policies and professional organizations in the digital media realm
- Understand professional ethical standards and showcase competence to critically assess and apply these
- Apply leadership skills to become forward-thinking professionals that can lead communication teams in digital media and communication environments
FLEXIBLE MASTER'S PROGRAM IN COMMUNICATION
- Attend full- or part-time
- Start the program in any academic quarter
- Take courses online or on campus
- Complete all required coursework in the evening
- Finish your degree in five quarters (just over a year) as a full-time student or in as little as two years as a part-time student
The degree requires 45 graduate credits, including the following:
- 21 credits core curriculum
- 12 credits Communication electives to be taken within the Communication area. Examples include: Media Relations, Event Planning, PR Planning, PR Writing, Strategic Social Media Communication, Strategic International Communication, Digital Publishing, Digital Content Creation, etc.
- 12 credits of free electives that can be taken within the Communication discipline and/or in other programs across the University. These 12 free electives can be used to add on a graduate minor or certificate in a different discipline.
- Applicants must meet the general requirements for admission to graduate studies.
- A 750-1,000-word statement explaining why you want to enter the program. The statement will be reviewed to evaluate your writing skills and sense of purpose.
- Two letters of recommendation from either academic instructors or professional supervisors
- Transcripts of all college-/university-level coursework
- A current resume
GRE scores are not required but are recommended for applicants with an undergraduate GPA of less than 3.0. GRE scores are evaluated based on your performance in the verbal reasoning and analytical writing sections. If GRE scores are not available, you are still encouraged to apply, as applications will be looked at holistically with consideration to your writing skills, relevant professional experience, and academic aptitude.
For international students for whom English is not the official language, a TOEFL score of 100 (iBT) or equivalent IELTS score is required.
APPLY FOR A MASTER'S DEGREE IN COMMUNICATION
Apply for a Master’s degree in Strategic and Digital Communication or visit campus to get firsthand information about a Drexel education. Contact Julia May, PhD, director of the MS in Strategic and Digital Communication Program, at firstname.lastname@example.org for more information.