Bud Light Wanted to Market to All. Instead, It’s Alienating Everyone
May 1, 2023
Daniel Korschun, PhD, associate professor, department head of Marketing and Stephen Cozen Research Scholar in Marketing in the LeBow College of Business, was quoted in a May 1 CNN article about how Bud Light has handled recent controversy over a small marketing campaign with transgender influencer Dylan Mulvaney and ensuing calls for boycott from conservative consumers.
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